Associate manager- KAM marketing

Posted:
11/17/2024, 7:07:04 PM

Location(s):
Haryana, India ⋅ Gurugram, Haryana, India

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
On-site

Work Flexibility: Remote or Hybrid or Onsite

Why join Stryker? We are excited to be named one of the World’s Best Workplaces by Fortune Magazine! We are proud to offer you 12 paid holidays annually, as well other great perks. For an overview of our benefits and time off, please follow this link to learn more: US Stryker employee benefits. About Stryker Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role. Sales Representative As a Sales Representative, you will strategically promote and sell Stryker products to meet our customers’ needs. You confidently conduct product evaluations in OR and office settings, persuasively demonstrating the value of our products. When onsite with clients, you use your product knowledge and quick thinking to solve product problems and inform doctors, nurses and other staff as to the proper use and maintenance of our products

Who we want:
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do:
• The Associate Brand Manager is the brand expert who supports the strategic direction and the execution for portfolio growth through (e.g. portfolio development) internal and external education strategies, customer engagement campaigns and marketing campaign/ strategy.
• In alignment with global strategy, support the annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
• Work with country leadership to forecast demand develop relationships with supply chain partners
• Support the execution of regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• In partnership with Education Manager and Brand Managers, identify internal training needs and create relevant content and training programs
• In collaboration with more senior Brand Managers, create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
• Support the branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights

Minimum Qualifications (Required):
• Bachelor’s degree required
• 6+ years of work experience required

Preferred Qualifications (Strongly desired):
• MBA preferred
• 7+ years medical device or marketing experience preferred
• Fluent in local language and English
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Travel Percentage: 30%