Senior Marketing Executive

Alfa is seeking a highly motivated and versatile Senior Marketing Executive to join our small team. This role is a fantastic opportunity for a marketing all-rounder who thrives in a dynamic environment and is eager to make an impact.

Alfa plays a critical role in the operations of major finance providers globally. Getting the right message out to our audiences - in a clear, compelling and consistent way - is key to maintaining our position as a market leader. You will play a crucial role in executing this strategy and, in time, will own the activity in one or more of our core markets.

Responsibilities

• Copywriting and content creation: Generate high-quality, engaging marketing collateral across various channels (web, social media, email, print), briefing our talented Design Team and collaborating on the output efficiently.

• Campaign management: Support the planning and execution of multi-channel marketing campaigns, ensuring alignment with overall objectives and goals.

• Digital marketing: Maintain and update our web presence, using platforms like Prismic. Assist with social, paid social and email marketing campaigns and reporting, ideally with experience using HubSpot and other MarTech.

• Brand and messaging: Ensure all communications are on-brand and align with Alfa's core message and industry positioning.

• Events strategy: Play a role in developing and executing our events strategy, including in-person industry events and webcasts.

• Competitor Intelligence: Keep our competitor database current and actionable.

Qualifications

• Exceptional language and copywriting skills: These are non-negotiable; you must be able to translate complex technical information into clear, impactful, benefits-driven messaging, with an ability to demonstrate high-quality copywriting ability.

• Proven experience (3-5 years) in a broad marketing role, preferably within the FinTech, B2B or enterprise software sector.

• Creative input: Bring imagination and creativity to all marketing activities, suggesting innovative ways to reach our target audiences and present Alfa's value proposition in a compelling light.

• Technology familiarity: Demonstrate a strong affinity for and understanding of technology and how it underpins our product and our customers' operations.

• Experience with a marketing automation platform (such as HubSpot), a modern CMS (such as Prismic), or other MarTech is highly beneficial.

• Strong project management skills and the ability to manage multiple tasks and deadlines effectively.

• A proactive, self-starter attitude with a strong desire to learn and contribute.

• Fluency in German is a helpful asset, but not essential.

What We Offer

• A challenging and rewarding role where your work directly contributes to the success of a leading FinTech company.

• A collaborative and supportive work environment.

• Significant opportunities to progress and take on increasing responsibility as the marketing function grows.

• A competitive salary and benefits package.

What we’ll do for you:

• Support you in flexible hybrid working

• 25 days’ annual leave plus bank holidays and flexible cultural days

• Pension contribution match up to 6%

• Provide private health insurance and access to private GP

• Support you with enhanced maternity, paternity and adoption leave with family-friendly policies

• Provide Income protection

• Provide Life, disability and worldwide travel insurance

• Offer interest free loans of up to £10,000 after probation period

• Offer Wellhub given access to a range of health and wellbeing gyms, classes and apps

• Support you in pursuing membership of professional bodies

• Offer 5 days per year to attend training

• Offer 3 paid days of volunteering per year

About Alfa

With over 500 employees worldwide, we’re a leading provider of software and services to the global auto and equipment finance industries. Alfa Systems, our technology platform, is at the heart of some of the world’s largest asset finance companies.
 

Key to the business case for each implementation is Alfa Systems’ ability to consolidate multiple client systems onto a single platform. Alfa Systems supports both retail and corporate business for auto, equipment, wholesale and dealer finance on a multijurisdictional basis, including leases/loans, originations and servicing. An end-to-end solution with integrated workflow and automated processing using business rules.
 

With over 30 current clients and 26 countries served, Alfa has been delivering successful projects for our customers since 1990, and is expanding rapidly throughout Europe, North America and beyond. We listed on the London Stock Exchange in 2017.

Our Culture

Our culture is vibrant, innovative and diverse, and we are proud of it. Ours is a close-knit community. Alfa employees are an eclectic mix and all are creative, dedicated and hardworking. We believe it is important to build close working relationships within our company, so we hold numerous team events and conferences that bring us together for socializing and team building. We all enjoy the work-life balance and the great culture, with plenty of social activities organized by the company.