Team Name:

Marketing

Job Title:

Product Marketing Manager, eSports (Contract)

Requisition ID:

R024427

Job Description:

Job Title: Product Marketing Manager, Overwatch eSports (Contract)

Department: Marketing

Location: Irvine, CA

Your Mission

We are seeking a creative, dynamic, and strategic Product Marketing Manager for Overwatch Esports. This role will be pivotal in shaping the brand identity of Overwatch esports, managing publishing plans for esports initiatives, driving engagement and viewership of esports products, and expanding our audiences. The ideal candidate will have a deep understanding of gaming culture, esports trends, graphic & social asset management and review, and brand management, with a proven track record of executing successful marketing strategies & social campaigns. This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

What you bring to the table: 

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Brand Strategy - Develop and implement a comprehensive brand strategy for Overwatch Esports that aligns with overall business objectives and grows brand equity with our target audiences. 

• Creative Development - Brief in internal and external creative partners for all creative asset needs related to marketing campaigns and initiatives. 

• Publishing Coordination - Oversee publishing efforts on owned and operated channels (web, email, social, etc.) including creative assets, copy, and publishing calendars and cadences, ensuring all key marketing beats are optimized for fans.

• Campaign Development - Lead the creative development and execution of marketing campaigns, including digital, social media, and event marketing, to drive engagement and brand awareness.

• Partnership Management - Build and maintain relationships with key stakeholders, including esports product teams, external agency partners, and game-development teams, to drive marketing and business goals.

• Community Engagement - Collaborate with community managers and social media teams to engage with players and fans, fostering a strong brand community and deepening relationship with fans.

• Performance Metrics - Establish KPIs to measure the effectiveness of brand initiatives and campaigns (focused on sentiment and viewership), providing regular reports and insights to senior leadership.

• Cross-Functional Collaboration - Work closely with franchise marketing, game development, and esports operations/product teams to ensure brand consistency across all touchpoints.

• Market Analysis - Conduct thorough market research and competitor analysis to identify trends, audience insights, and competitive positioning to inform and improve brand initiatives.

Minimum Requirements

Experience

• 5-7+ years of experience in brand management, marketing, or related field

• Demonstrated experience in briefing in and managing creative partners and creative deliverables for marketing campaigns

• Proven track record of developing and executing successful brand strategies, go-to-market strategies, and marketing campaigns

Knowledge & Skills

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• Strong analytical skills and experience with performance metrics and reporting

Key Attributes

• Strong understanding of the gaming and esports landscape, with a passion for Overwatch

• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across teams

• Creative thinker with a keen eye for detail and a passion for storytelling.

Extra Points

• MBA preferred.

Your Platform

 

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

 

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

 

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

 

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.