Defense Marketing Lead
Posted:
9/23/2024, 9:28:18 AM
Location(s):
Washington, District of Columbia, United States ⋅ District of Columbia, United States
Experience Level(s):
Senior
Field(s):
Growth & Marketing
About Applied Intuition
Applied Intuition is a Tier 1 vehicle software supplier that accelerates the adoption of safe and intelligent machines worldwide. Founded in 2017, Applied Intuition delivers the AI-powered ADAS/AD toolchain, vehicle platform, and an autonomy stack to help customers shorten time to market, build high-quality systems, and create next-generation consumer experiences. 18 of the top 20 global automakers trust Applied Intuition’s solutions to drive the production of modern vehicles. Applied Intuition serves the automotive, trucking, construction, mining, agriculture, and defense industries and is headquartered in Mountain View, CA, with offices in Ann Arbor and Detroit, MI, Washington, D.C., Stuttgart, Munich, Stockholm, Seoul, and Tokyo. Learn more at appliedintuition.com.
Please note that we are an in-office company, which means the expectation is that you would come in to your Applied Intuition office 5 days a week.
About Applied Intuition Defense
Applied Intuition Defense is a software and infrastructure supplier that accelerates the deployment of next-generation autonomous capabilities to the warfighter across air, land, sea, and space. A subsidiary of Applied Intuition, we deliver dual-use solutions to national security customers that build upon several years of product development and experience from commercial autonomy programs. Based in Washington, D.C., our seasoned team hails from Palantir, Anduril, SpaceX, Google, Lockheed Martin, and the U.S. Armed Services. Learn more at appliedintuitiondefense.com.
Applied Intuition Defense is a business of Applied Intuition, which delivers the definitive ADAS/AD toolchain and world-class vehicle platform trusted by 18 of the top 20 global automakers to drive the production of modern vehicles. Learn more at appliedintuition.com.
About the role
We seek a marketing manager to lead Applied Intuition's defense business's go-to-market and demand generation efforts. This person will be responsible for creating and executing a successful defense marketing strategy for an industry-leading dual-use technology company. You will create demand through successful campaign and program execution. You will partner closely with cross-functional stakeholders in global marketing, communications, business development, government affairs, engineering, and product. This is an operational role that will directly enable revenue growth.
At Applied Intuition, you will:
- Develop and implement a comprehensive marketing strategy aimed at supporting the planned growth of Applied Intuition Defense
- Launch cross-channel campaigns across multiple teams and platforms within the business development, sales, and marketing ecosystems.
- Manage and execute marketing programs such as conferences, webinars, account-based marketing campaigns, etc.; continually assess, measure, and report on the program and channel effectiveness
- Define and track key performance indicators (KPIs) that align with core business objectives
- Manage field marketing event logistics such as event goals, contract and event negotiation, promotional strategy, day-of support, and post-event metrics and reporting
- Develop customer profiles and proclivity models to enable acquisition and retention efforts.
- Operationalize lead capture and sales follow-up from field marketing events, gated content, and other inbound leads
- Work closely with our design team to elevate our brand presence at all events
- Collaborate with various stakeholders, including web development, communications, and product, to launch new services and increase brand awareness
We're looking for someone who has:
- 8+ years of experience in executing integrated, multi-channel marketing campaigns
- Experience in end-to-end planning and execution of events, including booths and speaking engagements at external conferences, company-hosted events, and offsites
- Experience executing defense and national security-focused marketing campaigns
- In-depth knowledge of national security issues
- Passion for building a deep understanding of the applications for autonomous systems within defense networks
- Familiarity with Salesforce, online advertising tools (LinkedIn Ads, Twitter Ads, Google AdWords, programmatic ads, etc.), social analytics tools (Meltwater, Brandwatch, etc.), and email tools (Marketo, MailChimp, etc.)
Nice to have:
- Experience managing and tracking events—including booths and speaking engagements at external conferences and self-hosted company events—and executing related communications campaigns
- Experience with autonomy, artificial intelligence (AI), and related technologies and their applications to national security
- Bachelors and/or Masters in marketing or related field
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Applicants will be required to be fully vaccinated against COVID-19 upon commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable federal and state law. Applicants should be aware that for external-facing roles that involve close contact with Company employees or other third parties on the Company's premises, accommodations that involve remaining unvaccinated against COVID-19 may not be deemed reasonable. The Company will engage in the interactive process on an individualized basis taking into account the particular position.
Applied Intuition is an equal opportunity employer and federal contractor or subcontractor. Consequently, the parties agree that, as applicable, they will abide by the requirements of 41 CFR 60-1.4(a), 41 CFR 60-300.5(a) and 41 CFR 60-741.5(a) and that these laws are incorporated herein by reference. These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity or national origin. These regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability. The parties also agree that, as applicable, they will abide by the requirements of Executive Order 13496 (29 CFR Part 471, Appendix A to Subpart A), relating to the notice of employee rights under federal labor laws.
Applied Intuition
Website: https://www.appliedintuition.com/
Headquarter Location: Mountain View, California, United States
Employee Count: 251-500
Year Founded: 2017
IPO Status: Private
Last Funding Type: Series D
Industries: Autonomous Vehicles ⋅ Enterprise Software ⋅ Infrastructure ⋅ Software