Responsibilities

· Understands, support and drives the vision of the Brand through Brand Experiential Activation and Shopper/Commerce (alongside the account management & strategy planning team).

· Brand activation experience – managing, supervising, collaborating, and consulting with internal stakeholders and/ or various expert partners such as digital/ social (O2O), PR, media, boutique agencies (3rd party partners) in the subject of Brand Experience (offline/online) and Shopper/ Commerce.

· Work collaboratively alongside key internal stakeholders to ensure a powerful, robust creative idea is supported with feasible but yet innovative/ technological driven solutions (creative) that will elevate the brand and customer experience.

· Supports the team by handling and managing multiple briefs at any one time and leads the smooth delivery of each project.

· Ensures projects follow the overall strategic direction of the brand.

· Directs the team and other departments on projects, strictly adhering internal and client’s processes while leading all project delivery.

· Controls and leads projects with financial targets and key project/ campaign success measures/matrix in mind.

· To support and direct team members to ensure that all requirements are being met in terms of overall project delivery.

· To supervise and manage the delivery of the work from the account group.

· To think ahead and pro-actively plan out and assign workload on the business.

· To be the client's trusted partner by providing sound brand experience opportunities, trends, operations, production and management consultation. Taking a lead in clients’ brand/ customer experiential activation strategies.

· To develop, grow and nurture junior clients.

· Constant sharing best practise with clients and internal VML team.

· Ensure the timely delivery of services and products to clients

· Leading and inspiring those outside of the core team, including creative teams and those in other agencies working on the same account.

Qualifications

• Ability to put together presentations and has the confidence to present to head of marketing/ key stakeholders.
• Able to lead and inspire their team, the wider agency, clients, and other external partners.
• Active in participating and contributing ideas/opinions in meetings with clients or internal stakeholders
• Soundboard and advisor to the clients.
• A mentor to the team.
• Is commercially savvy and looks for growth opportunities.
• Demonstrable experience in negotiation and meeting client requirements
• Good at evaluating creative work and unlocking opportunities; able to give and receive feedback to support its development.
• Solid understanding of budgeting and reporting on progress
• Good time-management skills
• Ability to manage complicated processes and good with paperwork.
• Min 8 years experiences in advertising/ event agencies or equivalent.
• Experience in branding, on-ground/ online brand experience activation project management, and BTL will be an added advantage