Job Description:

Senior Product Marketing Manager  

This position is eligible for remote work in the following states: None

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork

Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants. Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members. The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks. For more information, visit www.rakuten.com.

Job Summary:
 

Rakuten Rewards is looking for a dynamic Senior Product Marketing Manager to join our Growth Marketing team. This role is perfect for someone who is passionate about crafting exceptional consumer experiences and driving significant business outcomes. As a Senior Product Marketing Manager, you will be responsible for developing and executing go-to-market (GTM) strategies that effectively introduce our products to the market and resonate with our members.

You will collaborate closely with Product teams to define and communicate the products' value propositions and bring these to life through impactful marketing campaigns, created in partnership with cross-functional teams (Product Management, Product Design, Consumer Insights, Creative Strategy, Digital Strategy, Email and Marketing Operations).

About You:

You are a data-driven marketer with a passion for diving deep into analytics to extract trends and insights. Your strategic mindset and thorough understanding of audience segmentation, customer journey mapping, and omnichannel marketing activation allow you to solve complex business challenges effectively.

Key Responsibilities:

• Strategy Development: Lead the product marketing strategy, including GTM planning, creative briefing, and execution across multiple channels such as email, push notifications, in-app messages, and website.
• Market Analysis: Utilize market research to stay ahead of industry trends, analyze the competitive landscape, and understand customer preferences within the consumer technology space.
• Content Creation: Partner with creative and product design teams to develop compelling marketing materials for product launches and enhancements, ensuring clear communication with members.
• Data Analysis: Collaborate with analytics and data teams to measure campaign performance, conduct tests, and monitor funnel trends. Ensure seamless data integration and event tracking with marketing systems like CDP and ESP.
• Tools & Processes: Adapt to and efficiently use various organizational tools (e.g., Jira, Figma, Confluence, Asana, Monday.com) and understand the processes of each cross-functional partner.
• Collaboration: Work closely with teams across the organization from planning to development of product enhancements, ensuring that all brand messaging and cross-channel communications align with market needs and company goals.
• Leadership: Influence product teams by incorporating marketing perspectives and ensuring a comprehensive member experience from initial engagement through to the final reward.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 7 years of experience in product marketing, preferably within the consumer technology or retail sectors.
• Demonstrated ability to develop and execute successful marketing campaigns.
• Familiarity with Email/Push technologies is advantageous.
• Deep understanding of consumer behavior, retail and e-commerce industries, and relevant KPIs.
• Exceptional communication, presentation, leadership, and project management skills.
• Ability to thrive in a fast-paced, evolving environment and drive cross-functional alignment.
• Proven capability to prioritize and execute tasks effectively in a high-pressure environment.
• Persistence and the ability to see projects through to completion are essential.

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team

At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.

USD $99,306.00 - $171,612.00 annually