Position Title:

Marketing Strategist

Job Group:

Professional & Scientific

Required Minimum Qualifications:

Bachelor’s degree and 3 years of related experience

Job Description:

Summary of Duties and Responsibilities:

Want your work to directly impact Iowans and improve communities across the state? Excited to be part of an organization that connects research to real-world impact?

If so, the Agriculture and Natural Resources (ANR) Communications team with Iowa State University Extension and Outreach is seeking candidates for a Marketing Strategist! This position will be classified as a Marketing Specialist II.

What You'll Do:

• Provide training and consultation to faculty and staff on marketing strategies, tools, and best practices through workshops, meetings, and one-on-one support

• Develop internal resources to guide teams in audience identification, channel selection, competitor analysis, and market research and data analysis

• Conduct market analysis to support program and product positioning and decision-making

• Collaborate with subject matter experts to define marketing goals and develop strategic plans to achieve program success

• Build and maintain relationships with field staff and county offices to strengthen local and regional marketing efforts

• Partner with communications teams to ensure alignment in messaging, branding, copywriting, and creative assets across campaigns

• Plan, manage, and optimize digital marketing campaigns across platforms such as Meta Ads, Google Ads, and similar tools

• Monitor campaign performance, analyze data, and provide actionable insights and recommendations to stakeholders

• Coordinate with external vendors to support campaign execution and performance monitoring

• Evaluate and recommend new marketing opportunities and strategies to leadership

Preferred Qualifications:

• Extensive knowledge of strategic marketing campaigns, including identifying target audiences, selecting communication channels, conducting competitor research, and collecting and analyzing market data

• Knowledge of agriculture and natural resources

• Proven experience successfully using Meta Ads, Google Ads, Search Engine Marketing, Google Marketing Platform or similar digital advertising platform

• Experience training others or providing guidance on specific processes or tasks

• Experience delivering presentations to large audiences in professional settings

• Experience working in project management tools such as Trello

This is a one-year fixed term position with the opportunity for renewal.

ANR Extension and Outreach Description:
Agriculture is important to Iowa. We grow crops and raise livestock to feed our nation and beyond. Much of Iowa’s economy thrives on our rich agricultural heritage and ANR Extension and Outreach plays an important role in providing research-based information and resources to educate Iowa’s farmers, producers and agribusinesses. Our programs impact all Iowans, whether they live in a rural or urban area, and have been developed to improve our quality of life. To learn more, please visit ANR Extension and Outreach.

Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship. Immigration sponsorship is not available for this position.

Application Instructions:
To apply for this position, please click on “Apply” and complete the Employment Application. Please be prepared to enter or attach the following:

Resume/Curriculum Vitae

Letter of Application/Cover Letter

Why Choose Iowa State University?
Iowa State Employees enjoy comprehensive health and work-life benefits, including medical and dental, as well as:

• Retirement benefits including defined benefit and defined contribution plans

• Generous vacation, holiday, and sick time and leave plans

• Onsite childcare (Ames, Iowa)

• Life insurance and long-term disability

• Flexible Spending Accounts

• Various voluntary benefits and discounts

• Employee Assistance Program

• Wellbeing program

• Iowa State offers WorkFlex options for some positions. WorkFlex offers flexibility on when, where, and how you do your work. For more information, please speak with the Hiring Manager.

If you have questions regarding this application process, please email [email protected], or call 515-294-4800 or Toll Free: 1-877-477-7485.

Appointment Type:

Regular with Term Appointment (Fixed Term)

Proposed End Date or Length of Term:

August 2, 2027

Number of Months Employed Per Year:

12 Month Work Period

Time Type:

Full time

Pay Grade:

PS808

Original Posting Date:

June 15, 2026

Posting Close Date:

June 24, 2026

Job Requisition Number:

R19411

Iowa State University does not discriminate on the basis of race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, genetic information, sex, marital status, disability, or status as a U.S. Veteran. Inquiries regarding non-discrimination policies may be directed to Office of Equal Opportunity, 2680 Beardshear Hall, 515 Morrill Road, Ames, Iowa 50011, Tel. 515-294-7612, email [email protected].

 

General ISU compensation information can be found on the University Human Resources website. Please note that this is only a list of ranges and individuals will be paid commensurate with qualifications.