Job Summary:

The PR & Media Executive will be responsible in establishing processes, tools and best practices in terms of event promotions and media relations across various Reed Exhibitions shows globally. The successful candidate is expected to conceptualize and produce clear, consistent and compelling content and messagings that appeal to the different industries and audiences of our events, and develop and execute strategies in support of the objectives of each specific show and/or brand. The candidate is expected to successfully maintain a highly positive and favorable image of supported shows, with the aim to continuously improve them as well, through tools and channels relevant to each show/industry. The person will work with show teams in ensuring events are well-publicized in industry pages, relevant sites, and directories and will work with the marketing and social media groups to amplify this effort across applicable social media platforms.

Likewise, this role will be responsible in building good relationships with various media organizations across various countries and industries. The person will work closely with marketing and/or show teams in ensuring ample media coverage for the supported show. This entails reaching out to media organizations, introducing the event (or reestablishing connections), and striking barter deals as applicable so that right and timely messages are relayed to the public/audience and effectively promote each show supported.

Accountabilities

• Ensure consistent messaging and timely delivery of communications, both externally and internally

• Maximize publicity opportunities; Ensure events are publicly listed on all reliable platforms and sites

• Create a media and PR plan and calendar while closely working with the marketing, social media and show teams

• Write, edit, and distribute content, as needed

• Build and maintain media lists aligned with target industries and countries

• Distribute press releases among targeted media outlets

• Monitor pick ups of press releases

• Liaise with the local RX teams to ensure that communication materials are consistent and up-to-date

• Leverage existing relationships with media, analysts, thought-leaders and/or influencers; continuously cultivate new contacts within business and industry media

• Maintain active relations with the media and secure partnership with them across various applicable events

• Negotiate and close partnership deals with target media outlets

• Draft and secure signed agreements with target media partners

• Work with the fulfilment team to ensure barter deals are completed as agreed

• Performs other related activities that may be assigned by immediate superior

Qualifications:

• Must possess a Bachelor's Degree, any field (preferably communications related)

• Must have at least 3 years of working experience in the related field is required for this position

• Must be a proactive worker who can work with minimum to no supervision

• Able to handle pressure and deliver on deadlines

• Excellent people skills and enjoys working as part of a team

• Knowledge on other language(s) a plus

• Intermediate knowledge in Microsoft Word, Excel and PowerPoint

• Excellent communicator with strong interpersonal skills

• Exceptional writing, editing and communication skills

• Has extensive exposure with multiple brands, companies and countries

• Strong relationships with both local and national business and industry media outlets

• Knowledge on events, gaming & pop culture, as well as B2B environments a definite PLUS

• Demonstrated success developing and managing programs and relationships with marketing teams, internal and external SMEs, PR agencies, media, industry analyst firms

• Results-focused approach

• Proven experience of working with multiple stakeholders across an organization – particularly senior leadership – to achieve goals

• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

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