Who we are looking for:

VML is seeking a Senior Project Manager with 360 campaign experience to lead and manage deliverables for major clients within the CPG space. We are looking for a proactive and experienced individual who understands the complexities of the CPG landscape, the nuances of consumer behavior, and the critical role of effective project management in delivering impactful brand solutions. The Senior Project Manager will be a key driver in ensuring projects are delivered on time, within budget, and aligned with the client's strategic objectives, while also navigating the unique requirements of various retail partners.

What you’ll do:

• Work | Deliver exceptional 360 brand campaigns that drive sales and brand engagement across various retail channels, overseeing the entire project lifecycle, from initial concept to final execution, ensuring alignment with client goals and retailer requirements. 
• People | Motivate, direct, and challenge cross-functional teams (including creative, strategy, technology, and account management) to produce innovative and effective shopper marketing solutions. Establish and manage collaborative, efficient, and high-functioning teams across different locations. Increase efficiency across a group of accounts through effective management of staff resourcing. Oversee staff aggregate bandwidth, utilization, and realization rates, as well as retention and employee relations.
• Process | Establish and manage project/program communication and process, specifically tailored to the demands of the consumer. Leverage existing tools and processes to monitor people and progress. Collaborate with Project and Program needs to ensure the right resources are in place to deliver the work.
• Financials | Responsible for project estimation, planning, and profitability, with a strong focus on ROI and measurable results. Build detailed project plans that incorporate retailer-specific requirements and promotional timelines. Collaborate with Delivery leads for resourcing and scoping strategy across portfolio, partnering with finance and account teams. Partner with the Director of Project Management for resourcing strategy across the portfolio, and support Project Managers in resourcing to the scope.

Who you are:

• Leader | Influences without authority and fosters an environment of shared accountability. Comfortable communicating and partnering with department leads, tailoring communications based on audience and level (technology, creative, finance, client, vendor).
• Builder | Navigates strong collaboration between people, processes and systems. Drives projects and resource management from ambiguity to clarity. Understands digital technologies and trends.
• Detail Oriented | Sharp attention to detail and a drive for perfection. Excellent problem-solving skills. Adept at completing high-intensity, high-volume tasks in a timely fashion.
• A Strong Communicator | Excellent communication and analytical skills. Conducts team and client meetings with clear, concise language and leadership acumen. A skilled, creative, confident presenter and negotiator.
• Shopper Marketing Savvy | Possesses a strong understanding of shopper behavior, retail environments, and the key drivers of purchase decisions. Familiar with various shopper marketing tactics, including promotions, displays, digital activations, and e-commerce strategies.

What you'll need:

• 3-5+ years of experience managing projects in a professional environment, with agency or consulting environment preferred, specifically with a focus on brand campaigns and 360 campaigns for CPG clients and products.
• Comfort being client facing and leading large complex project delivery workstreams simultaneously. 
• Familiarity with CPG industry trends, competitive landscape, and key performance indicators (KPIs).
• Experience managing projects related to e-commerce platforms, online advertising, and digital promotions.