Posted:
12/16/2024, 4:00:00 PM
Location(s):
Texas, United States ⋅ Minneapolis, Minnesota, United States ⋅ Illinois, United States ⋅ Atlanta, Georgia, United States ⋅ Georgia, United States ⋅ Charlotte, North Carolina, United States ⋅ Irving, Texas, United States ⋅ California, United States ⋅ Minnesota, United States ⋅ Chicago, Illinois, United States ⋅ New York, United States ⋅ North Carolina, United States ⋅ New York, New York, United States ⋅ San Francisco, California, United States
Experience Level(s):
Mid Level ⋅ Senior
Field(s):
Product
Workplace Type:
Hybrid
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
DIGITAL OVERVIEW:
At U.S. Bank, the Digital team is responsible for setting and executing our enterprise-wide digital strategy. We drive incremental growth, increased engagement, loyalty, and retention by delivering excellent experiences. We digitize and automate banking wherever possible, enabling customers to complete tasks on their own when they wish, and pair that with physical branches for when they want help. The Digital team works to empower our customers to make decisions with data and advanced analytics, so they can bank when, where, and how they want, with Insights that help them manage their money.
ROLE SUMMARY:
Digital Product Managers at U.S. Bank are customer obsessed in defining and delivering the strategy and vision required for digital experiences to say ahead of constantly evolving economic, competitive, technological, and customer needs. Ensures a data-driven approach to prioritize “building the right thing” that maximizes results for both end users and internal business partners. Relentlessly focused on ongoing measurement and optimization of digital experiences that support seamless self-service and human-assisted customer interactions. Advocates for reusability of capabilities to drive cost-effective scale and speed to market.
As a Cards Digital Product Manager, you will support the Consumer and Small business credit card product portfolio by driving key insights into product economics, channel performance, customer behaviors, and competitive differentiation.
SKILLS, EXPERIENCE & RESPONSIBILITIES:
PRODUCT STRATEGY, VISION, AND PLANNING
Leverages market and competitive insights, customer needs, and internal business priorities to establish a digital product vision. Vision includes definition of best-in-class, future-state user experience journey and role of experience in delivering competitive differentiation.
Defines the multi-year digital product strategy including target markets, user segments, user problems to be solved, monetization, technical capabilities, build vs. buy decisions etc.
Aligns digital product vision across other enabling functions to establish an integrated delivery roadmap. Regularly re-evaluates priorities during planning to optimize capacity against user and business value creation.
DIGITAL PRODUCTS & PLATFORMS
Integrates digital products, platforms, and capabilities to drive business value through an enhanced user experience. Advocates for the reusability and modernization of digital platforms and capabilities across the enterprise to improve speed to market, operational efficiency, risk/compliance adherence etc. Continuously evaluates the external vendor market for new digital platforms and capabilities by discovering, curating, and recommending build vs. buy decisions.
PRODUCT BUILD & DEVELOPMENT
Drive digital product development by actively managing the roadmap through the agile delivery lifecycle.
Actively engages the quad squad (Product, Design, Agile, Engineering) to execute the product strategy and continuously improve ways of working to maximize efficiency and value creation (business and user).
Ensures user needs are being met through an iterative approach to digital product development, including definition of MVP.
Works alongside technical partners to define business/solution architecture leading to build vs. buy decisions, re-usability, performance, and reliability.
CHANNEL ALIGNMENT AND MANAGEMENT
Enables the cross-channel strategy (e.g., web, mobile, voice, in-person etc.) by delivering digital solutions that drive adoption, engagement and growth across both digital and human customer interactions.
Partners to ensure digital solutions maximize the use of enterprise digital platforms and capabilities and adhere to all design and development standards (design system, performance, reliability, code quality) for the benefit of the user experience.
ADOPTION
Prove out the digital experience solution by measuring customer engagement, flow completion and share of digital transactions. Analyze awareness, setup, activation, ongoing usage to identify drop off points, hypothesize solutions, test and optimize to increased digital adoption and retention, creating loveable experiences that drive raving fans.
CUSTOMER EXPERIENCE RESEARCH, INSIGHT AND EXECUTION
Identifies initial and on-going product-market fit through partnering with cross-functional teams to deliver best-in-class research deliverables such as research briefs, personas, story maps, prototyping, product chartering, and mapping experiences.
GO TO MARKET AND SALES ALL CHANNELS
Collaborate with other enabling functions (e.g. marketing, sales, training, operations, go to market, etc.) to develop a go-to-market strategy on digital products & platforms launched to position and promote digital awareness, engagement, adoption, and revenue growth across digital + human interactions.
MARKETING AND ANALYTICS
Partners with marketing define and influence multi-channel marketing strategy, budget, and key performance indicators to drive digital engagement and growth. In addition, partners to define the target segment and value proposition for the digital product and leverage analytics to continuously optimize awareness and consideration. Influence future state marketing technology roadmap to enable and support growth.
PREFERRED EXPERIENCE:
Proficient product management or similar experience, 3-5 years of experience preferred
Confident communication skills, written and verbal (may work directly with external partners and/or vendors)
Financial institution/credit card industry knowledge
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00 - $136,400.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.Website: https://www.usbank.com/
Headquarter Location: Minneapolis, Minnesota, United States
Employee Count: 10001+
Year Founded: 1863
Industries: Financial Services