In this role you will lead the development and execution of our comprehensive media strategy, leveraging your deep expertise (ideally in CPG) and growth marketing.
You will be responsible for driving brand visibility, customer acquisition, and revenue growth through innovative and data-driven media campaigns. The ideal candidate will have a proven track record of success in developing and implementing media strategies that deliver measurable results in the CPG industry. Leverage in-depth knowledge of the CPG industry and the consumer journey to tailor media strategies that drive authentic consumer engagement and retail sales (offline and online).
What you're exceptional at:
- Balance brand building and performance marketing.
- Being strategic in identifying media channels tied to brand objectives.
- Strong understanding of Martech and media analytics.
- Strong understanding of consumer journey mapping.
- Strategic with the ability to implement.