About Nutrition Business

Our global Nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

MAIN PURPOSE OF ROLE

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES

•Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

•Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

•Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.

•Identify product/service changes to meet customer needs.

•Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.

•Prepare sales forecasts and budgets.

•Monitor sales volume, revenues and costs against forecasts.

•Adapt plans to improve the sales performance of the product/service.

•Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

QUALIFICATIONS

Education

University/College Degree

Experience/Background

Minimum 4 years in marketing in healthcare (pharma much preferred)