Central Director of E-Commerce, Managed Hotel Division

Who are we looking for?

Choice Hotels, one of the world’s largest hotel companies, has an exciting new opportunity as Central Director of E-Commerce, Managed Hotels to lead digital commerce, online demand generation, and distribution performance across our managed hotel portfolio. This role is responsible for driving topline revenue growth and market share through disciplined ecommerce strategy, strong content governance, AI readiness, and performance‑based digital marketing execution, all aligned with Choice brand standards.

Reporting to the Corporate Director of Revenue Management, the Central Director, Ecommerce serves as the primary digital commerce leader for the Managed Hotels Division. This role partners closely with Revenue Management, Sales, Operations, and approved vendors to ensure hotels are accurately represented, highly discoverable, and competitively positioned across all digital channels to maximize revenue contribution.

Are you a strategic thinker who challenges the status quo and drives innovative solutions? Do you strive to be instrumental in shaping the sales & revenue strategy and enabling sustainable growth for the managed hotel portfolio? If so, we invite you to apply and #MakeItYourChoice.

Key Responsibilities:

Managed Portfolio Ecommerce Leadership

• Lead ecommerce, digital marketing, and online distribution strategy across the Choice Owned & Managed hotel portfolio to drive topline revenue, market share, and RevPAR performance.
• Serve as a strategic advisor to hotel leadership on digital visibility, conversion, and channel optimization.

Content, AI & Discoverability

• Own content accuracy and optimization across brand sites, OTAs, search, mapping, and third-party platforms.
• Lead AI readiness initiatives to ensure strong visibility across AI-driven search, voice, and travel discovery environments. Oversee SEO, local search, and AEO/GEO strategies to maximize organic performance.

Paid Media & Distribution

• Govern paid digital marketing strategies including SEM, metasearch, display, and paid social, ensuring ROI-driven execution aligned with Revenue Management strategies.
• Provide oversight of online distribution performance, rate parity, inventory accuracy, and channel mix efficiency.

Collaboration & Performance Management

• Partner with Revenue Management, Sales, Operations, and Corporate Marketing to support total hotel performance and brand standards.
• Analyze digital performance, translate insights into revenue-driving actions, and lead recurring portfolio performance reviews.

Additional Responsibilities

• Support group, meetings, and catering demand through enhanced digital visibility and lead generation.
• Perform special projects supporting evolving ecommerce and revenue initiatives within the Managed Hotels Division.

Your Experience, Skills & Competencies:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Proven experience leading ecommerce or digital marketing initiatives, preferably within hospitality.

• Strong expertise in content management, digital governance, SEO, local search, AI‑driven discovery, paid media, metasearch, and performance marketing.

• Strong analytical, communication, and stakeholder management skills.

• Experience with major hospitality brands (Marriott, Hilton, Hyatt, IHG, etc.) strongly preferred.

• Ability to travel periodically in support of managed hotels and business needs.

Salary Range

The salary range for this position is $99,900 to $117,500 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Hotel Management Incentive Plan (HMIP). The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, qualifications, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

**This role is not eligible for sponsorship**

Your Team

This is an individual contributor role that will report to the Corporate Director of Revenue Management, Managed Hotels. In addition, you will collaborate with cross-functional departments and portfolio properties on a regular basis.

Benefits When you Make It Your Choice

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

Your Work Location

As our Director of Corporate Accounts, you will be a remote-based associate, working from your home office. You will be required to connect virtually with Choice team members and leadership on video via Zoom, with periodic travel in-person to our 13 beautiful hotel properties, and state-of-the-art worldwide offices in North Bethesda, MD, Scottsdale, AZ, or St. Louis Park, MN.    

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver