Senior Partner Marketing Manager

Posted:
12/19/2024, 2:18:10 PM

Location(s):
California, United States ⋅ Oakland, California, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

Fivetran is the one platform for moving the world’s data from every source to every destination to power every innovation.

We’re seeking a dynamic and results-oriented Sr.Partner Marketing Manager to join our Product + Portfolio Marketing team to lead partner marketing efforts with our G/SI and reseller partners, to ultimately drive pipeline growth and market expansion. In this role, you’ll own both scale and bespoke marketing efforts involving G/SI and reseller partners, from development to execution. You’ll work cross-functionally with teams like alliances, content, product marketing, and demand generation to deliver effective marketing materials for managed and long-tail partners alike. This role is critical in developing and executing integrated marketing plans that align with our overall business objectives and accelerate partner success.

This is a full-time position based out of our Oakland, CA office in the US.

What You’ll Do

Develop and execute comprehensive channel partner marketing strategies for channel partners.
Define bill of materials (BOM) for partners related to Fivetran GTM launches and campaigns and deliver BOM by repurposing foundational materials from PMM, content marketing, and demand generation. These bundles will be leveraged by both managed and non-managed partners, so communicating how and when to use the materials will be equally as important as the assets themselves.
Ensure joint materials for every stage of the funnel are available for partners to leverage in their own efforts with their customers.
Work with the Partner Programs team to upload materials into the Fivetran Partner Portal for partners to leverage.
Collaborate with Fivetran Partner Development Managers and Partner Area Managers (as needed) to bring bespoke partner solutions to market, with Fivetran launches and campaigns in mind.
Evolve channel marketing communications strategy, inclusive of monthly newsletters, and work with the Partner Programs team to ensure alignment.
Build and maintain strong relationships with marketing teams within key partners, understanding how Fivetran’s business goals overlap with theirs, and identifying opportunities for collaboration.
Collaborate and communicate effectively with external partners as well internal cross-functional teams (i.e. alliances, product marketing, field marketing, demand generation) to effectively develop and execute joint go-to-market plans.
Track and measure partner marketing performance, providing insights and implementing changes to optimize programs.
Stay up-to-date on industry trends, competitor activities, and partner landscape to identify new opportunities.

Skills We’re Looking For

Partner Marketing Experience: Proven track record of developing and collaboratively executing successful partner marketing programs, preferably with channel partners.
Content Creation Familiarity: Understanding of channel partner marketing needs and the ability to tailor messaging and content accordingly.
Self-Starter: While no longer a startup, Fivetran maintains the startup spirit and the ability to adapt to a fast-paced, dynamic environment and take initiative and ownership are critical for success.
Strong Communication and Interpersonal Skills: Excellent verbal and written communication skills, including the ability to communicate effectively with diverse audiences.
Strong Prioritization Skills: Ability to balance multiple initiatives and make strategic decisions.

#LI-HYBRID #LI-MM1

The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.

This range represents base salary only and does not include incentive for sales roles, equity, or benefits, if applicable.

Pay Range

$158,400—$198,000 USD

Perks and Benefits

100% employer-paid medical insurance*
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants*
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

Click here to learn more about Fivetran's Benefits by Region.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.

Fivetran

Website: https://www.fivetran.com/

Headquarter Location: Oakland, California, United States

Employee Count: 1001-5000

Year Founded: 2012

IPO Status: Private

Last Funding Type: Debt Financing

Industries: Analytics ⋅ Cloud Data Services ⋅ Data Integration

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