Role:  Lead Gen AI Creative 

Location:  Rotterdam, Netherlands

 

About the role: 

We’re looking for a Lead GenAI Creatvie who will direct a Gen AI Creator as part of a central team for our client, as well as use the Pencil platform themselves to deliver high quality, high performing ads. You will have a GenAI creator working with you and by nature of your expertise they will largely engage with you to resolve creative challenges they are coming up against and overcome the limitations of GenAI today.

You will require deep experience with GenAI tools and what they can do for creators, the advertising industry and for marketing clients - as well as the positivity, energy and lateral problem solving to explore and expand techniques to push beyond any perceived creative limitations. One key measure of your success will be your ability to inspire a team with creative solutions day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution. 

What you will be doing: 

• Work with our Customer Success team to meet with clients, taking and refining briefs that meet client needs while best demonstrating GenAl capabilities within a systematic GenAI delivery process
• Oversee GenAl Creator(s) to deliver brief(s) through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAl models and techniques
• Where necessary, directly intervene in developing, generating or manually retouching outputs to meet quality standards across briefs
• Work with our Customer Success team to present creative outputs to clients, taking feedback and managing expectations on what GenAl can and cannot do
• Work with our Customer Success team and GenAl Creator team to structure a GenAl delivery process that allows for steps, prompts, time taken etc. to be shared transparently with clients · Work with our Training team to actively explore, implement and explain new GenAl techniques to help our wider user base achieve high quality creative outputs
• Work with our Product & Engineering teams to test new GenAl features and provide feedback to drive platform improvements
• As a business we're committed to ensuring everyone on our team is fully trained and confident in using Pencil AI, and other approved AI tools. A wide range of Internal resources are available to make sure our teams stay ahead of the AI curve: training, webinars, newsletters, AI communities etc.You would be responsible for both you and your teams to be actively AI proficient and keeping up to date by:
  • Completing ongoing, structured [IIG] AI training including Pencil.
  • Continuously up-skilling using our approved AI tools including Pencil.
  • Stay up to date with evolving AI trends through our newsletters, webinars, hackathons, AI communities etc
  •  Facilitate collaborative knowledge-sharing sessions to foster an open exchange of AI expertise and embrace our culture of Learning.

What you need to be great in this role: 

•  5 years’ experience in advertising creative development
•  Experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc.
•  Experience with GenAI techniques such as model selection & prompting
•  Any experience using GenAI to deliver real-world advertising creative
•  Proficiency in Adobe Creative Cloud (Photoshop)
•  Good personal communication and management skills
•  Preference for candidates who have prior agency experience
•  Strong written English skills, allowing you to communicate effectively with clients and team
•  Access to a reliable computer with an internet connection exceeding 40 Mbps
•  A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity

Req ID 11811
#LI-JP1 #LI-midsenior #LI-Onsite