LN Concerts, Director of Special Events Sales

Posted:
11/10/2024, 4:00:00 PM

Location(s):
Virginia, United States ⋅ Virginia Beach, Virginia, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing ⋅ Sales & Account Management

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

As a Director of Sales, proactively solicit, sell, detail and execute Special Events at indoor and outdoor venues in Virginia Beach.

WHAT THIS ROLE WILL DO

I. Essential Duties

  • Meet and exceed monthly, quarterly and yearly financial goals
  • Proactively solicit new business opportunities by conducting effective sales calls, facilitate meetings and presentations to potential clients, handle special event inquiry calls, negotiate space, assist with client catering needs through local caterer, create event proposals and conduct site inspections.
  • Negotiate and close contracts
  • Build/generate new leads to increase size of potential client database from cold calls and market prospecting to include, but not limited to conventions, corporations, DMCs, tour operators, meeting planners, associations, SMERF (Social, Military, Educational, Religious and Fraternal) groups, concierges, hotels, organizations (i.e. Chamber of Commerce, Convention Center, Convention & Visitors Bureau, etc.) etc.
  • Develop strategic and promotional plan to drive Special Event/Rental sales for the venue/region to reach/exceed annual goal. Plan to include strategic initiatives, competitive analysis, insights on new areas of opportunity, etc.
  • Sales generation – maximize revenue while developing long-term relationships with clients (both local and national)
  • Monitor changes in the sales / special events industry and develop strategies to improve and adjust to those changes
  • Evaluate/identify potential business from new clients for both local market venues as well as Live Nation’s portfolio of opportunities
  • Seek out and develop relationship with local industries (i.e. corporations, hotels, non-profits, etc)
  • Fully integrate into CVB to capitalize on the corporate and convention business that comes to the local market
  • Become involved in local and national outside organizations directly related to the hospitality industry (i.e. MPI, PCMA, ISES, HSMAI)
  • Attend local trade shows, participate in sales blitzes and other off-site sales efforts
  • Responsible for overall financial aspects involved in promoting and selling the venue
  • Create and implement required reports on the productivity of sales by establishing revenue goals, enhancing client database, increasing check averages, managing contribution margin and exceeding goals in all categories
  • Oversee and coordinate service vendors to fulfill client proposal and event needs
  • File management of Caterease (Special Events software system)
  • Strategic planning and forecasting
  • Oversee all departmental accounting paperwork
  • Development, management and fulfillment of the Special Event marketing budget(s)
  • Weekly reports to the GM on corporate sales trends, bookings, sales recaps and  department productivity
  • Submit monthly reports to GM and VP of Sales including, but not limited to: Special Event Revenue Report, Forecast, Revenue Pipeline, Talent Cost, Event Export Reports, Revenue Breakdown and Lost Business

II.       Supervision of the Department(s)

  • Execute weekly department meetings to keep staff informed, assess/set goals and create strategies for new business development
  • Provide a positive and creative team environment within the department(s)
  • Ensure accuracy and delivery of all required reports (SEO’s, leads, event calendars, forecasting, sales revenue reports, etc) are distributed in a timely manner for proper planning
  • Understand all operational department responsibilities, capabilities and limitations to smoothly ensure maximum guest satisfaction and operational communication
  • Monitor office procedures to ensure timely returned calls, maintain filing, trace system, lost business and proper etiquette
  • Maintain open communication and handle conflict resolution with staff
  • Monitor department office procedures

WHAT THIS PERSON WILL BRING

Minimum Requirements:

  • Minimum of five years sales experience in the hospitality industry
  • 3+ years of team leadership experience
  • Working knowledge of local and regional markets, restaurant and venue operations, computers (Windows environment, spreadsheet, databases, word processing), guest relations
  • Skill in Interpersonal communications, organization, financial knowledge, and team building
  • Ability to delegate, follow up, relate to staff, guests and partners in a positive effective manner
  • Tolerance of all cultures, music and art forms

Preferred:

  • Bachelor’s Degree

Physical Work Demands:

  • Ability to work in a very fast paced environment with considerable noise and interruptions.  Must be able to change activity frequently.
  • Ability to stand for long periods of time.
  • Ability to lift more than 25 pounds.
  • Flexible Schedule (days/nights, weekends).

BENEFITS & PERKS - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

  • HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
  • YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
  • WEALTH: 401(k) program with company match, Stock Program Reimbursement
  • FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
  • CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
  • OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.


Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant  consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.

Live Nation Entertainment

Website: https://www.livenationentertainment.com/

Headquarter Location: Beverly Hills, California, United States

Employee Count: 10001+

Year Founded: 1996

IPO Status: Public

Last Funding Type: Post-IPO Debt

Industries: Concerts ⋅ Event Promotion ⋅ Events ⋅ Media and Entertainment ⋅ Ticketing