Job Description Summary:

DIRECTOR, FRANCHISE – BRAZIL MODERN TRADE (NORTH REGION)
 

Position Overview

Are you a strong business leader who thrives at the intersection of strategy, collaboration, and execution?

We are looking for a Director to help shape and accelerate the Modern Trade and strategic growth agenda for the North Region in Brazil, in close partnership with internal areas and our bottlers Solar and Andina Brazil.

In this role, you will help identify where the next sources of growth will come from, translate opportunities into strong business plans, and work across the Coca-Cola system to bring them to life in market. This is a unique opportunity for someone who enjoys solving complex business challenges, building trusted partnerships, and turning ideas into results.

If you are energized by influencing across teams, working closely with bottlers and customers, and driving sustainable growth, we’d love to hear from you.

What You’ll Do for Us

1) Drive the Regional Modern Trade & Growth Agenda

• Own and drive the Modern Trade agenda for the North Region, in partnership with Solar and Andina Brazil.
• Identify and prioritize key growth opportunities and big bets, including but not limited to affordability, pack-price architecture, customer development, and scalable commercial initiatives.
• Translate opportunities into clear, actionable plans that deliver growth and long-term value.

2) Partner with Bottlers to Build Winning Plans

• Co-create and execute customer and channel growth plans with bottlers.
• Act as a trusted thought partner to commercial teams, helping shape priorities and unlock opportunities.
• Ensure plans are practical, executable, and embedded into bottler routines.

3) Orchestrate Cross-Functional Collaboration

• Work closely with teams across Channel Strategy, Commercial, Finance, Marketing, RGM, Supply Chain, Franchise, and Key Accounts.
• Align stakeholders, mobilize resources, and bring integrated solutions to life.
• Influence without direct authority in a complex, matrixed environment.

4) Drive Execution & Business Performance

• Help ensure strategic initiatives are delivered with excellence in market.
• Monitor business performance, identify opportunities, and course-correct when needed.
• Bring discipline to follow-up, governance, and performance management.

à Requirements & Qualifications

• Bachelor’s degree required; MBA or Master’s degree preferred.
• Strong experience in commercial leadership, franchise, channel/customer strategy, key accounts, market development, or general management (+7 years).
• Proven ability to deliver results in cross-functional and matrixed environments.
• Strong business acumen, strategic thinking, and execution orientation.
• Demonstrated ability to influence, collaborate, and build trusted partnerships.
• Experience working with customers, bottlers, distributors, or external commercial partners is a strong plus.
• Fluent in Portuguese and English. Spanish desirable.

Leadership Profile

We are looking for someone who brings:

• Business acumen
• Strategic thinking
• Collaboration
• Influence
• Execution focus
• Learning agility

What We Can Do For You:

• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
• Exposure to World Class Leaders: Availability to global leaders that will expand your network and exposure you to emerging technologies and techniques. 
• Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate. 

Skills:

Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics

Location(s):

Brazil

City/Cities:

Rio de Janeiro

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

April 5, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.