Job Summary:
As the Senior Director, Consumer Insights & Data Strategy, you will leverage data to shape strategic decisions across marketing, ticketing, e-commerce, and partnerships. Partnering with senior leaders and cross-functional teams, you will advance the organization’s overall data and consumer engagement capabilities, driving insights in support of revenue growth and long-term business objectives.

 

Job Responsibilities:
Decision Support: Act as the bridge between technical and non-technical teams, simplifying complex data and formulating actionable insights and recommendations for the organization.   

Models & Use Cases: Deliver broad range of mission-critical analytics use cases across marketing and sales, e.g.: 

• Fan Segmentation & Personalization: Use behavioral, demographic, transactional and survey data to develop fan segmentation and propensity models, to optimize communication and promotion strategies.
• Ticketing & Pricing: Develop pricing and sales forecasting models to optimize season-long pricing strategy, dynamic pricing and real-time sales strategies, to maximize revenue and fan growth.
• Campaign & Partnership Performance: Analyze the effectiveness of marketing campaigns and partnerships, evaluating their impact on fan engagement, brand visibility, and revenue. 

Data Collection & Infrastructure: Organize and structure consumer and fan data from diverse sources, ensuring integrity and value through continuous cleansing, validation and enrichment. Oversee the setup and ongoing maintenance of a centralized data warehouse. 

Visualization & Reporting: Design and maintain dashboards and business reports that communicate key metrics and insights to senior leadership and cross-functional teams. 

 

Requirements/Skills/Abilities: 

• Bachelor’s degree in data science, computer science, economics, statistics, or a related field. 
• Minimum of 5 years of experience in data science, business intelligence, or related roles, with a focus on marketing and sales.  
• Previous experience in the sports or entertainment industry preferred. 
• Proficiency in SQL, R, Python, and advanced data visualization tools (e.g., Tableau, Power BI). 
• Experience developing fan segmentation models, and/or experience working with ticketing systems (e.g., Ticketmaster) and developing dynamic pricing strategies. 
• Skilled at identifying areas of opportunity, leveraging complex data to extract actionable insights, and driving solutions that enhance business growth. 
• Strong understanding of business processes, industry trends, and how data-driven strategies impact overall performance. 
• Ability to work in a dynamic, fast-paced environment, both independently and in cross-functional teams, to drive business results. 

 

ACFC Perks & Benefits

• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Flexible PTO policy  
• Paid Parental Leave
• Cell Phone reimbursement
• Snacks and beverages
• Dog-Friendly HQ in Santa Monica
• Complimentary tickets to home games
• Bi-annual performance reviews
• Catered lunch (Soccer House)

 

Compensation

In addition to the benefits above, this role has a pay range between $100k to $120k base salary + bonus eligible.