Position Summary

Responsible for driving the marketing strategy, positioning, and performance of Samsung’s A series smartphone portfolio, ensuring premium brand leadership and profitable growth.

Role and Responsibilities

• Lead integrated product marketing strategy for models across the full lifecycle

• Define and execute premium positioning and communication strategy to strengthen brand preference

• Manage end-to-end product launch projects including planning, execution, and performance tracking

• Formulate pricing strategy and structure for high-end models, including price protection and margin stability

• Manage partner margin structure and drive sustainable profitability

• Collaborate with internal stakeholders (Sales, SCM, Logistics, R&D, etc.) to ensure operational excellence

• Provide market insights and consumer trend analysis to support strategic decisions

• Strengthen business relationships with key strategic partners and premium channels

• Oversee marketing budget and control P&L for product line

• Conduct pre & post campaign analysis to maximize ROI and optimize marketing efficiency

• Monitor product performance vs targets and implement corrective actions when necessary

• Create & Develop strategies to grow market share and reinforce Samsung’s leadership in the premium segment

• Act as product expert for product innovation.

• Performs other duties as assigned by HOD

Skills and Qualifications

• Bachelor’s degree required, Master’s degree from oversea preferred

• Solid knowledge on Strong ability to analyze market data and translate it into strategic business plans

• Proven capability to communicate with sales and marketing teams to set and achieve targets

• Ability to work in a fast-paced environment with strong prioritization and urgency

• Strong understanding of financing schemes and installment calculation models

• Excellent proficiency in Microsoft Excel and PowerPoint

• High level of business English proficiency (written and verbal)

• Solid knowledge of P&L management and accounting fundamentals

• Highly analytical mindset with excellent problem-solving ability

• Strong numerical aptitude and logical thinking skills

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