ROLE SUMMARY

• This position is responsible for the performance and management of the designated products/portfolio by developing strategies, brand plans and executing key initiatives. Also, she/he will lead and support the go-to-market strategy and new launch strategy based on clear understanding of the business objectives and the healthcare environment.
• This position directly reports to Specialty Care TA Lead and closely works with Specialty Care Marketing Lead, and cross functional team (e.g. Sales, Medical, H&V, RA, etc)

ROLE RESPONSIBILITIES

Brand Planning & Implementation

• Develops & executes operating plan & brand plan for the designated brands/portfolio
• Ensures effective implementation of promotional plans to achieve desired business outcomes
• Lead and support launch strategy of new pipeline including optimal positioning and access strategy

Data analysis & tracking

• Analyzes and interprets market intelligence from a range of sources including market research and derives the implications from the analysis to conduct optimal marketing strategy
• Updates key performance index by utilizing multiple data sources

Work with Field Force

• Works effectively with field force to develop, implement and monitor strategies to achieve goals

Cross-divisional Teamwork

• Understands the interdependence of cross-functional teams and work effectively with key stakeholders

Expense Management

• Demonstrates sound financial planning skill to manage expenses

Sales Forecasting

• Assesses and understands the competitive pharmaceutical market and proactively identify opportunities in sales goals that are aligned with the corporate objectives

QUALIFICATIONS

BASIC QUALIFICATIONS

• Bachelor’s degree or above

PREFERRED QUALIFICATIONS

• Preferably 2-5 years or above marketing experience in the pharmaceutical industry (Job level depends on candidates’ experience)
• Strong strategic, analytical and communication skills
• Fluency in spoken and written both Korean & English
• Good interpersonal & communication skills
• Strong customer focus
• Strong drive for results
• Innovative & Creative thinking
• Strong teamwork
• High ethical standards (Integrity)

  
 

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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