Impact in this Role:

Fictiv is seeking a senior-level Web Strategist to take full ownership of the strategic direction and performance of the Fictiv website. This leader shapes the user experience, drives measurable growth, and oversees an ongoing cycle of experimentation that drives new signups, new users, new accounts, and revenue. This person brings a mix of analytical sharpness, creative curiosity, and the leadership presence required to influence C-suite executives.

You will report to the Vice President, Growth Marketing. 

What You’ll Be Doing:

Website Strategy and Roadmap

• Develop a clear website roadmap that advances Fictiv's business goals
• Prioritize work based on impact and partner closely with content, creative, SEO, and growth teams
• Lead the push toward a modern, highly converting site experience

User Experience and Performance Optimization

• Champion user-centered UX decisions informed by data, customer insights, and strong experimentation discipline
• Drive continuous improvement across navigation, page structure, conversion paths, and overall site quality to enhance user experience
• Establish and enforce UX, accessibility, and performance standards to ensure the site scales without sacrificing quality

Experimentation and Growth

• Use analytics tools every day to identify opportunities, size impact, and run A/B test experiments that improve conversion rates and signup quality
• Bring a creative mindset that goes beyond standard testing and explores bold experiments
• Own website measurement frameworks, funnel definitions, and attribution alignment in partnership with Growth and RevOps to ensure decisions are based on trusted data

SEO and AIO

• Partner with the SEO manager and broader content team to grow organic reach and authority
• Optimize website content and structure for AI consumption, improve search visibility, and data quality
• Lead the evolution of the website for AI-driven discovery, including structured data, content accessibility for LLMs, and emerging AI search behaviors

Cross-Functional Leadership

• Own relationships with internal teams, including creative, content, lifecycle, product marketing, and paid media
• Communicate roadmap decisions clearly and present strategy and results directly to the senior leadership team

Team and Vendor Management

• Manage multiple developers based in India, as well as a US-based SEO manager
• Collaborate with the shared marketing project manager to maintain a clear, prioritized development queue
• Understand enough about coding and web development to estimate timelines and scope
• Travel: 0-10%All employees are expected to maintain and contribute to the QMS

 Desired Traits:

• Senior-level experience owning the strategy and performance of a large-scale marketing website
• Strong command of analytics tools and an instinct for data-driven decision-making
• Experience leading multi-disciplinary teams and managing international development resources
• Deep understanding of UX principles and growth tactics that improve acquisition and conversion
• Strong familiarity with standard marketing technology systems, including CMS platforms, testing tools, analytics environments, tag managers, CRM systems, and automation platforms
• Proven success driving SEO and AIO improvements
• Excellent communication skills and the ability to present confidently to senior leaders
• Ability to estimate development work and make sound prioritization decisions

 What Success Looks Like:

• Consistent gains in qualified signups, new users, new accounts, and downstream revenue
• A clear and predictable roadmap that balances performance, brand quality, and innovation
• A world-class website that delivers a seamless and intuitive user experience
• A website that evolves rapidly and intelligently through continuous experimentation
• Strong cross-functional alignment and built trust across the marketing organization

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch.

Perks and Benefits:

• Competitive medical, dental, and vision insurance
• 401K plan
• Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
• Annual Education stipend
• Parental leave programs 
• Paid volunteer days
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need
• And much, much more!

Fictiv is continuing to expand our remote US workforce. Applicants from the following states are eligible to apply:

Arizona (AZ), California (CA), District of Columbia, (DC), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Iowa (IA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Michigan (MI), Minnesota (MN), Missouri (MO), North Carolina (NC), New Hampshire (NH), New Jersey (NJ), New York (NY), Nevada (NV), Ohio (OH), Oregon (OR), South Carolina (SC), Texas (TX), Tennessee (TN), Utah (UT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY)

Salary Range: $145,000 to $160,000 per year, depending upon experience  

Interested in learning more?  We look forward to hearing from you soon.