At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

Lead all aspects of coordinated marketing communications initiatives to support promotion of Premier Agents recruitment strategies for AIA Hong Kong and Macau.

Join AIA, a premier agency in Hong Kong, as a "Premier Agency Development, Principal (Senior Manager Level)" and be a part of our mission to build a healthier and more sustainable future for all. As a member of our marketing team, you will have the exceptional opportunity to make a positive impact on people's lives and contribute to our goal of helping a billion people live Healthier, Longer, Better Lives by 2030.

Responsibilities:

• Develop a comprehensive marketing communication plan to promote agency recruitment, covering through the line promotion, digital and social media marketing, and direct marketing.
• Formulate a marketing strategy that aligns with our agency recruitment strategies, incorporating value proposition and segmented marketing.
• Generate innovative ideas and insights to drive marketing campaigns and develop a content strategy focused on targeted segments to enhance recruitment activities.
• Lead and coordinate cross-department collaboration and agency engagement to ensure campaign success.
• Ensure marketing initiatives are in line with key business objectives and meet regulatory, compliance, and risk standards.
• Analyze market trends, evaluate competitor campaigns, and measure campaign effectiveness using data analytics.
• Collaborate with external partners to ensure smooth campaign launches and timely delivery.
• Effectively manage the budget to optimize return on investment from campaigns.

Minimum Job Requirements:

• Bachelor's degree or equivalent experience.
• 5-6 years of experience in Marketing & Advertising agencies, preferably in the financial industry or reputable brands.
• Proven track record in brand marketing, marketing communication, and digital marketing, including social media engagement.
• Demonstrated ability to think strategically and prioritize business objectives.
• Hands-on experience in campaign management, project leading, and content management.
• Proficient in data analytics to derive insights and recommendations.
• Strong communication and ability to effectively manage relationships with various parties.
• Strong time management and project management abilities.
• Team-oriented, organized, reliable, dynamic, and adaptable to changes.

In addition to working on impactful projects, we offer comprehensive employee benefits, including group medical insurance.

Join us at AIA and be a part of our mission to help our customers and the community live Healthier, Longer, Better Lives.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.