About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

Role: -  Associate Director, Partnerships & Growth

Department: - Content & Activation

 

This role reports to AVP - Partnerships

Key Responsibilities: 

• Partner Ecosystem Development: Identify, evaluate, and develop relationships with brands, platforms, IRL events and commerce partners mainly to expand Unilever’s digital footprint and unlock strategic and tactical collaborations. 

• Trend Analysis s Implementation: Track and translate emerging online trends, innovative collabs, and youth culture moments into actionable brand content strategies and ideas. 

• Gen Z Platform Expertise: Build a nuanced understanding of Gen Z-preferred platforms (e.g., Instagram, Snapchat,Moj, Discord) and develop targeted content hooks and campaigns that resonate authentically with this audience, esp for planning surround building around activations and IRL events.  

• E-commerce/ Quick-commerce Behaviour Intelligence: Analyse commerce consumer behaviour and path-to-purchase journeys to inform content and campaign optimization across shopper ecosystems. 

• Networking s Relationship Building: Cultivate strong relationships with industry leaders, partners, and platforms to stay ahead of the curve and bring in early access opportunities. 

• Consent-Based Data Acquisition: Learn and implement modern methods of acquiring consent-led data through partnerships and e-commerce touchpoints, while adhering to privacy norms and ethical marketing practices. 

• Collaboration: Collaborate closely with the client, MSF content, media buying and planning teams to align strategies, amplify ideas, and deliver integrated and impactful partnership interventions. 

 

What We’re Looking For: 

• 4–8 years of experience in partnership development for brands and platforms with at least 2-4 years of relevant content and GenZ marketing exp. 

• Proven experience in trendspotting, youth marketing, or creator economy ecosystems is a strong plus. 

• Mid-to-strong understanding of commerce journeys, basic digital marketing and media  

• Excellent communication, relationship-building, and negotiation skills. 

• A strategic thinker who can connect dots between culture, content, commerce, and communities. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.