The Director of Marketing Effectiveness will play a pivotal role in steering the team's strategic & operational direction. Key responsibility is to take complete ownership of the overarching insights and analysis discipline within the practice. This expertise is critical for fostering collaboration across diverse channels, ensuring a cohesive and strategic response to meet our client’s marketing objectives.

Job Description:

Key Responsibilities:

1. Execute Strategic Roadmap:

   - Aid in executing a comprehensive strategic roadmap for marketing effectiveness.

   - Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario   planning.

   - Drive tangible business outcomes through a well-defined and actionable strategy.

2. Harmonize Online and Offline Channel Performance:

   - Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.

   - Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.

   - Derive actionable insights to inform strategic decision-making.

3. Client Data Acquisition:

   - Facilitate clients in acquiring essential data for ROI analyses.

   - Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.

4. Collaborate with the Media Team:

   - Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.

   - Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies.

5. Drive Evolution of Measurement Practices:

   - Propel the evolution and acceleration of measurement practices.

   - Introduce innovative test designs to ensure continual learning and adaptation to industry shifts.

6. Refine and Enhance Analytics Models:

   - Continuously refine and enhance marketing analytics and optimization models.

   - Work closely with the data science team to adapt models to shifts in the business landscape.

7. Develop Replicable Models and Tools:

   - Develop replicable models, tools, and templates that are scalable and universally applicable across clients.

   - Ensure the efficiency and effectiveness of measurement tools for seamless implementation.

8. Ad Hoc Analysis and Decision Support:

   - Address requests for ad hoc analysis to guide business decisions.

   - Inform marketing budget allocation through comprehensive analysis and insights.

Required : 9+ years of relevant experience.
Skills Required:
Marketing Analytics | Consumer Insights | Measurement & Attribution | Marketing Mix Modeling (MMM) | Media Effectiveness | Social Analytics and Listening | Revenue Growth Management (RGM) | Trade Spend Optimization | Pricing Strategy | Shopper Analytics | Digital Measurement | Cross-functional Stakeholder Management | Executive Communication | Strategic Consulting | Go-to-Market Strategy | Econometric Modeling | Promotional Effectiveness | Data Storytelling | Dashboard Building | Team management

Location:

Bangalore

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent