About the team you will be joining

You'll be joining a dynamic and award-winning data planning team within a fast-paced agency environment. Reporting into the Senior Data Planning Director, the team is part of the wider EMEA Data team. This has a mix of consultants, analysts, data scientists and insight and effectiveness experts as well a team of technical enablement specialists.

Who we’re looking for

We're seeking a highly collaborative and enthusiastic Data Planning Manager (Experienced Senior Data Planner) to join our team to work on a large automotive account. You will be a key data evangelist, working with clients and internal teams to develop and deliver data-driven strategies focused on CRM targeting, personalisation, measurement, and optimization across multiple digital channels. As well as supporting and mentoring more junior team members.

 

What You Will Be Doing:

As a Data Planning Manager, you will be a crucial link between data analysis and broader marketing strategy, developing connected, data-inspired CRM programs. This involves:

• Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables.
• Leading data discovery and analysis projects to unify consumer data and develop actionable insights.
• Developing data strategies and roadmaps to guide client marketing activities.
• Defining frameworks to measure marketing effectiveness, setting KPIs, benchmarks, targets, and forecasts.
• Defining and setting up reporting and analysis processes that meet client objectives.
• Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams.
• Measuring, evaluating, and optimizing marketing activity using best practice testing methodologies.
• Acting as a trusted advisor to clients on all data-related matters, enabling data-driven decision-making.
• Presenting regularly to clients and attending client meetings.
• Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website.
• Contributing to the development of junior team members by sharing knowledge and fostering a learning culture.
• Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders.

 

What Skills Will Help You Be Successful:

• 6+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
• Strong understanding of CRM principles and digital marketing landscape
• Proven ability to manage projects and work effectively within cross-functional teams.
• Excellent communication, organization, proposal writing, and presentation skills.
• Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.
• Strategic thinking and analytical skills, with a high level of numeracy.
• Proficiency in Excel and other data analysis tools.
• Familiarity with marketing automation platforms, CDPs, and ESPs, especially Salesforce Marketing Cloud.
• Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Adobe Analytics & Target).
• Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.
• A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
• A passion for data and its potential to drive business impact.