JOB DESCRIPTION:

RESPONSIBILITIES: 

Three Main Responsibilities:

40% - Develop marketing strategies & plans for the assigned brand to enhance brand equity, increase market share and achieve brand business target

40% - Execute and deliver communication campaigns and marketing programs

20% - Accountable for regular brand operation works, including brand demand forecast, A&P spending management, support/synergize with cross-function teams (ethical marketing, CRM, retail sales, etc)

Major Responsibilities/Activities:

Marketing Strategies & Plans:

Develop annual marketing strategies and prepare marketing plans accordingly to support brand equity enhancement, market share growth and overall business target achievement,

Marketing Programs Implementation

Propose action plans and implement agreed plans, including brand communication plan, social & content marketing plans, brand/campaign assets development, consumer activation campaigns landing in consumer channels (eCommerce, MT, pharmacies, etc.) Closely follow up the program result and continuously seek improvement. Evaluate the programs after completion and provide learning for next action

Brand Performance Tracking

Fully leverage available resources, constantly monitor and report market trends, competitor activities, brand performance and brand health analysis to formulate/adjust brand plans

Brand Operations

Track and monitor brand A&P spending under agreed budget and ensure cost effectiveness & efficiency. Work with Demand Planning, Commercial and Supply Chain teams for rolling forecast accuragcy. Collaborate with CRM, Ethical Marketing, Retail Sales teams to deliver brand sales target and seek synergy opportunities.

REQUIREMENTS:

Industry experiences:

• At least 8 years working experience in brand marketing in MNC. Experience in consumer healthcare, food or nutrition industry is preferred. Experience in digital marketing is a plus.

Language Skills：

• Good command of written and verbal English.

Computer Skills:

• Excellent Excel/PPT Skills, Basic statistic knowledge is a plus.

Other Special requirement:

The general mindset needed for this position are:

• Work independently and creatively
• Strong entrepreneurship and ownership ownership
• Result driven
• Accountability
• Learning agility
• Team work

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ANI International Nutrition

        

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable