Job Description

Campaign Management

- Take ownership of a specific product within the bank and develop a comprehensive product marketing strategy.

- Lead a product squad, collaborating with cross-functional teams to strategize and develop solutions tailored to the product's needs.

- Analyze market trends, customer insights, and competitive landscape to inform product marketing strategies and initiatives.

- Develop and execute integrated marketing campaigns to drive awareness, acquisition, and retention for the product.

- Collaborate with internal stakeholders, including product development teams, sales teams, and creative agencies, to ensure alignment and execution of marketing initiatives.

- Manage the product marketing budget effectively, allocating resources to maximize ROI and achieve campaign objectives.

- Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.

- Conduct semestral forward planning for the product, forecasting market trends, identifying opportunities, and developing long-term marketing strategies.

- Stay informed about industry best practices, emerging trends, and new technologies relevant to product marketing.

- Serve as the primary point of contact for all product-related marketing inquiries and initiatives.

- Provide regular updates and reports to stakeholders on campaign performance, market insights, and product developments.
 

Requirements

- Experience in Fiinancial Services industry

- Proven track record of successfully developing and executing integrated marketing campaigns that drive results.

- Experience managing cross-functional teams and leading projects from conception to execution.

- Previous experience in the banking or financial services industry is highly desirable.

- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies.

- Excellent leadership and communication skills, with the ability to effectively collaborate with internal teams and external stakeholders.

- Proficiency in marketing analytics tools and platforms to track campaign performance and measure ROI.

- Creative thinking and problem-solving abilities to develop innovative marketing solutions.

- Strong project management skills to manage multiple campaigns and priorities simultaneously.

- Familiarity with SEM and SEO best practices for digital marketing campaigns.

- Knowledge of branding principles and experience maintaining brand consistency across all marketing channels.

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

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Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

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