Omnichannel Marketing Associate Intern / Stagiaire en marketing omnicanal

ViiV Healthcare is a global specialist HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk for, HIV. ViiV Healthcare is highly mission driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV.

We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and working with communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.  We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients.

Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV Healthcare isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

ViiV Healthcare Canada is seeking a Omnichannel Marketing Associate Intern to join our team and accelerate our customer journey in Canada. The successful candidate will report to our Omnichannel Lead and sit on the marketing team, working hand in hand with our Multichannel Marketing Manager, our Digital Fuel Team and Long-Acting treatment and prevention Brand leads to optimize the execution of strategy. This is a great opportunity to gain breadth of experience.

The role is at the intersection of marketing, brand and technology. Where on one hand, you’ll be juggling with mainstream marketer’s perspective: innovative, practical, brand-safe, results-driven, resource and time constrained. And on the other hand, you’ll have to master the countless solutions available to succeed in today’s customer-centric, digital-first, and multichannel marketing environment.

Your key responsibilities are:

• Supporting ViiV’s omnichannel marketing strategy for DTC and healthcare professional audiences, across a portfolio of our global brands, unbranded treatment optimization campaigns, and the corporate brand.
• Support creative development and media activation of the 360-marketing strategy, customer experience (CX) campaigns, marketing automation and sales tools.
• Support development of offline and online initiatives that include digital ads, email marketing, paid and organic media placements, SEM and SEO, social media campaigns, digital banners, CRM tools, online videos, and website development.
• Support our digital fuel team the implementation and adoption of the business plan and CX user journeys. 
• Support the relationship with national sales to gather insights, brainstorm ideas, fix issues, get buy-in and make sure there is a 360-communication flow between the field and head office.  

WHAT YOU BRING TO THE TEAM

• A bachelor's degree in marketing or business degree completed or be at the final stage
• Demonstrated ability to manage complex issues with minimal supervision
• Excellent communication skills (written and verbal)
• High level critical thinking and complex decision making required as well as good business acumen and understanding of marketing processes inside and outside the organization
• Effective problem solver, someone who can think through problems and develop solutions in an everchanging environment
• Strong innovative mindset and awareness regarding opportunities to improve processes
• A passion for digital technologies, marketing, media and analytics and the way they can help us improve customer experience
• Understanding of marketing campaigns, strategy and objectives
• Excellent project management capabilities to stay on top of details, deliverables and anticipate and propose solutions to potential roadblocks to keep activities on track

IN OTHER WORDS,

• Must be curious
• Must be resourceful
• Must be able to figure it out
• Must have high accountability
• Must be passionate about kicking off their career in multichannel marketing
• Marketing, Business, MarTech, or Analytics background preferred
• Graduate student strongly preferred

NICE TO HAVE QUALIFICATIONS, BUT NOT A MUST

• Knowledge and experience:
  • In Pharmaceutical marketing
  • With Veeva CRM and Next Best Action programs
  • Knowledge of PAAB and ASC regulatory bodies
  • Knowledge and interest in the Canadian pharmaceutical landscape
  • Experience in media planning strategy, execution and measurement

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. 

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

ViiV is an equal opportunity employer committed to diversity and inclusion.  We welcome applications from all qualified individuals to apply to our career opportunities. ViiV is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact us at [email protected].  Please do not send resumes to this e-mail and instead apply through the online application process of this posting.

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