Role: Strategy Director 

Location: Hybrid / London, England, United Kingdom (onsite x2 days per week)

Account: Global beverages brand

 

ROLE MISSION

Working in partnership with our client, the Strategy Director will work with one of the world’s largest drinks companies on one of their most premium whisky brands, helping to transform their digital marketing to be more effective and exceed business goals. This role will suit someone who enjoys fast paced work and is adept at quickly getting to the heart of clients’ business challenges and opportunities. You’ll need strong experience in all aspects of digital marketing and be able to confidently play a key role in finding audience insights, developing smart channel thinking and identifying optimisation opportunities across .com, CRM and social platforms. You will be well versed in the latest luxury trends in digital and will consistently bring best in class strategic recommendations to our teams for an improved customer experience. This role is for you if you’re passionate about the luxury landscape, on the pulse of culture, highly audience focused and adept at putting meaningful data insight at the heart of your strategic recommendations. To be successful in this role, you’ll be a team player and a leader: able to define a direction and lead a team to deliver their best work. At IIG, we build agency teams to work in-house in partnership with brands. This role will be sitting within the digital team we’ve created, working with a range of global-level clients and local markets around the world. We work within a hybrid set-up, which includes being present at the OLIVER office in Rosebery Avenue two days a week with occasional travel to the Global HQ in Amsterdam.

ABOUT THE TEAM YOU WILL BE JOINING

Reports to Exec Strategy Director / Managing Partner and potentially managing one Senior Strategist.

WHAT YOU WILL BE DOING IN YOUR ROLE

• Be a driving strategic force and develop digital communication strategies as part of a cross agency team (ability to advise on audience insights and creative formats, write creative briefs and apply analytics learnings to optimisation opportunities)
• Work in close partnership with the Executive Strategy Director, creative teams and leaders in other disciplines to identify and convert opportunities for growth (e.g., proactive strategic initiatives, thinkpieces and cross-regional collaborations).
• Establish strong relationships with clients by helping them stay culturally connected to what matters to their audiences.
• Work with the analytics team to build out learnings from our .com pilot programmes and support the UX Designer with strategic recommendations to improve how we service customers online
• Build out and optimise precision marketing campaigns, while connecting the dots across various data sources (paid social, ecom, D2C, CRM).
• Write briefs in partnership with the account team and ensure they’re collaborative and focus on delivering KPIs we set
• Help raise the bar of our strategic and creative output across the studio, ensuring our clients understand what the role and application of strategy should be across their briefs.
• Work collaboratively with creative teams in identifying opportunities for ground-breaking creative output.
• Plan campaigns and customer journeys in a methodical and data driven manner
• Sharing best practices and learnings with the global strategy team.
• Oversee the Content Calendars and Community Building strategy delivered by the social team
• Build relationships across disciplines and geographies, and present to global teams and local markets on post-campaign analysis, digital transformation strategies and trends and culture

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• A blend of creative and analytical problem solving skills
• A curious and proactive individual, able to easily step into briefing conversations and deliver a point of view
• Strong digital planning capabilities across social, campaigns and CRM
• Someone who is not afraid to be brave and question the status quo in all agency meetings to propose social and digital first solutions
• Excellent client engagement skills with the ability to proactively organise and influence clients and build strong and effective working relationships
• A thirst for constantly discovering new digital trends and popular culture
• Ability to understand Google Analytics data and translate into actionable insights
• Expert author of decks, proposals and think pieces
• Wide range of client experience
• Fluent in English 

 

Job Id: 10387

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