Product Marketing & Customer Propositions, Specialist

Posted:
3/29/2026, 6:52:18 PM

Location(s):
Kuala Lumpur, Malaysia ⋅ Federal Territory of Kuala Lumpur, Kuala Lumpur, Malaysia

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing ⋅ Sales & Account Management

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And to get there, we need ambitious people who believe in playing an important part in shaping that future. People seeking unmatched career and personal growth opportunities, who are driven to work with, and learn from some of the most inspiring and supportive leaders in the business.

Sound like you? Then read on.

About the Role

• To assist in the product development, product enhancements, implementation and product campaign ensure timely and efficient launch of new product, product enhancements or product campaigns.
• To work in Agile setup with the objective to reduce time to develop new products or product enhancements across design-build-test-launch cycle.

  • Ensure timely and efficient launch of new products, product enhancements and product campaigns within the set timeline by proper preparation and documentation of gate papers, product / campaign specification, policy contract, marketing materials, sales illustration, training materials and meeting minutes on approvals. This include ensuring UAT for contract and Sales Quotation System (SQS) is properly sign-off within the set timeline, preparation of launching materials and promotional activities, conduct briefing to customer support staff/trainers/agents and product focus group.
  • Provide timely and accurate delivery of report/special project which include but not limited to the monthly post launch analysis for Product Development Committee Meeting, competitor and product comparison analysis and other necessary reports and special projects as and when assigned.
  • Ensure compliance of new guidelines issued by Bank Negara Malaysia, LIAM or other regulators relating to products.
  • To conduct market research, data analysis, product competitiveness study and collect customer and distributor feedback by proper preparation of presentation materials, coordinate meeting/discussion with customer and distributor in soliciting feedback or comment.
  • To provide sales support and handle enquiries from distribution channels in matters related to products.
  • To perform other responsibilities and duties periodically or involve in ad hoc initiatives/special project assigned by supervisor in order to meet operational and/or other regulatory/compliance requirements.

Minimum Job Requirements:

  • Education – Bachelor's degree in actuarial science or Islamic Finance.
  • Experience – Preferably with minimum 5 to 8 years of relevant working experience in the insurance or Takaful industry, combination of product development, product marketing, pricing or actuarial.
  • Other skills – Possesses strong leadership, interpersonal, and analytical skills, with proficiency in English and Bahasa Malaysia. Confident, proactive, and capable of managing multiple stakeholders and projects independently.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.