Essential Job Functions:

The below functions reflect the general details of the essential work activities and accountabilities of this position and are not all inclusive. Other activities may be assigned.

• Content Strategy and Alignment
  • Lead the development and execution of enablement content strategies that support go-to-market priorities, buyer journeys, and persona-specific needs.
  • Translate enablement priorities into strategic content plans and roadmaps, defining focus areas, sequencing, and success measures.
  • Identify gaps in enablement content and propose remediation plans.
  • Partner with Marketing team to align enablement content with campaign strategies and field-facing messaging.

• Content Development and Curation
  • Partner with Industry Leaders and Service Line SMEs, to create, curate, and manage enablement assets, including playbooks, talk tracks, objection-handling materials, product guides, and microlearning content.
  • Ensure complex concepts are translated into clear, actionable content that supports seller conversations and client needs.

• Cross-Functional Collaboration
  • Partner with Learning & Development, stakeholders to ensure content complements training and aligns with brand and campaign narratives
  • Facilitate workshops with subject matter experts to co-create impactful enablement materials.

• Content Adoption and Impact
  • Monitor enablement content usage and adoption, gather seller and stakeholder feedback, and report on impact by linking content effectiveness to pipeline and revenue outcomes.

• Discoverability and Optimization
  • Drive a content governance process to ensure accuracy, brand compliance, messaging consistency, and relevance.
  • Apply metadata and taxonomy standards to ensure content is easily searchable and discoverable.
  • Oversee audits to retire outdated materials and refresh content on a set cadence.

What you will need:

Experience

• 7 years of relevant experience require in sales enablement, content strategy, instructional design, or related roles preferred