Role Summary: 
Own end-to-end execution of all on-ground brand activities. Ensure first-time-right, on-time, and well-tracked delivery across markets.

Roles and Responsibility:
Key Responsibilities:
•    Design of all BTL collaterals (POSM, POP, etc.)
•    Drive end-to-end roll out of all BTL initiatives in coordination with the field BTL team. 
•    Coordinate closely with field teams for planning and implementation
•    Drive vendor management including finalization and cost negotiation (with support from Marketing Ops)
•    Drive POP & POSM demand planning, inventory, and deployment (via field inputs)
•    Own tracking of execution, material movement, and coverage (with support from Marketing Ops)
•    Ensure reporting discipline via internal team
•    Build and standardize processes for execution across markets
•    Support sales operations by ensuring creative / marketing requirements are executed.

Role Specific Competencies:
•    Strong execution and ownership mindset
•    Process-oriented, high coordination ability
•    Ability to evaluate communication
•    Creative mindset
•    Influencing & Stakeholder Management
•    Vendor Management
•    Needs to be very hands-on with Excel and intermediate analytics
Ideal Profile:
•    MBA in Sales & Marketing from Tier-2 or above institutes (e.g., New IIMs, XIMB, NMIMS, etc.)
•    Fresher at MBA entry (no/minimal prior experience before MBA)
•    2–3 years of total experience: MT stint with cross-functional exposure + 2+ years in Sales
•    Preferably from top 2–3 companies in adjacent industries/sectors reliant on dealer & influencer networks (e.g., Pidilite, Asian Paints, Ultratech, Castrol, Berger/Opus Paints, Ambuja Cements, Havells, Crompton Consumer Electricals, Orient Electric, etc.)