Who We Are: 

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

As a member of the Global Media Team, you will be a key member of the Global Public Relations team and will help us drive the brand forward as we look to increase our share of voice across earned communications’ vehicles. You will participate in the creation of a seasonal global strategy that supports the Go-to-Market (GTM) plan as well as drive positive brand energy during key sport and cultural moments. You will work in close partnership with Global Marketing, Sports Marketing, Product, Social and Regional PR/Marketing teams to ensure strategies and communications align with established objectives and report and track progress. 

As a critical contributor to the New Balance GTM process, the Global PR Manager will help deliver how a Challenger Brand shows up in sport & culture through a modern & disruptive energy-led approach that reflects and reinforces the New Balance brand values and Fearless Independent spirit.   

MAJOR ACCOUNTABILITIES: 

• Conceive innovative communications programs across the consumer funnel 

• Develop and manage product seeding programs for various sport categories but focusing on tennis, baseball and special projects (i.e. Olympics, Australian Open, World Cup, etc.) 

• Execute against creative/brand brief and overall creative process with internal & external teams, leading feedback sessions and necessary alignment meetings 

• Maintains and develops new relationships with media that reach the brand’s target audience 

• Manage collaboration with agencies, partners, freelancers, tracking tools, etc. 

• Create press releases, tech sheets, media briefing documents and other PR tool kit elements 

• Interface with product managers, PR agencies and other company associates/departments to develop and execute public relations activities  

 

REQUIREMENTS FOR SUCCESS 

• Bachelor’s degree or equivalent in liberal arts, PR/marketing/communications, or related field 

• Minimum of 5 years of experience working in the sports marketing/PR/communications field at an agency or brand environment is required. Experience working with publications and journalists 

• Understands and has relationships with sports industry insiders, endemic media (tennis, baseball & major global sporting events), digital and social platforms 

• Strong oral and written communications skills, including specific writing experience 

• Experience in tennis and/or baseball, preferred 

• Experience in athlete/talent management, preferred 

• Has existing relationships within, across, and with external partners; including traditional sports editors/writers and emerging voices across sport categories 

Boston, MA Headquarters - (NB) Only Pay Range: $122,100.00 - $157,500.00 - $192,900.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.