Cedar Brands is developing an e-commerce platform that acquires and expands consumer brands that sell on Shopify and other platforms. We aim to build an exceptional portfolio of fast-growing, innovative brands that resonate with consumers and inspire loyal customers. Unlike aggregators focused only on “fulfilled by Amazon” third-party sellers, we care deeply about brand building and brand equity. We aim to become a global brand innovator by providing individuals all over the world with greater access, more choices, and superior brand experiences.
About the Role:
The B2B Sales Representative / Sales Development Representative (SDR) is responsible for driving new business opportunities through lead generation, outreach, qualification, and closing sales. This role is essential to the growth of our contractor and builder customer base. The ideal candidate is a proactive and goal- oriented professional who excels at developing relationships and identifying qualified leads. Working closely with our design team, you will be responsible for generating leads and closing sales.
Responsibilities:
1. Lead Generation & Prospecting
- Research and build target lead lists of potential clients, including contractors, builders, developers, and other B2B customers.
- Use CRM tools, online directories, social media, and industry databases to identify key decision-makers and contacts.
- Maintain a steady pipeline of potential leads through daily prospecting efforts (e.g., 50-100+ calls/day, 30-100+ emails/day, 10-30 new LinkedIn connections/day, 10-20 follow-ups/day, 2-4 hours/day spend on outbound prospecting, generating 5-20 new leads/day)
2. Outbound Sales Outreach
- Conduct cold calls, emails, and LinkedIn outreach to connect with prospective clients.
- Customize messaging to address the unique needs and pain points of builders, contractors, and developers
- Maintain consistent follow-ups and timely responses to inquiries and leads.
3. Lead Qualification
- Conduct discovery calls to understand customer needs, project timelines, and budget
- Use a consultative approach to assess lead quality and determine fit for our product offerings.
- Record and update all lead interactions and statuses in the CRM system.
4. Sales Collaboration & Closing
- Work closely with the design team to facilitate client consultations and develop proposals.
- Collaborate with internal teams to ensure smooth hand-offs from lead qualification to proposal and close.
- Support the sales process to ensure the successful conversion of qualified leads into customers.
5. Reporting & Continuous Improvement
- Track and report key sales metrics, such as outreach activities, lead-to-opportunity conversion rates, and closed deals.
- Provide feedback to marketing and leadership on lead quality and campaign effectiveness.
- Stay up to date on industry trends, competitor activities, and product knowledge.
Goals: Generate 10-30 qualified leads/month, 15-30 meetings/month ((Discovery or Design Consultations), 15-30% Lead-to-Opportunity Conversion Rate, 5-20 per month Sales-Qualified Opportunities (SQOs) Created, 2-5 deals/month closed.
Qualifications/Experience:
- Experience: 1-3 years of experience in B2B sales, lead generation, or business development (experience in construction, kitchen cabinetry, or related industries is a plus).
- Communication Skills: Excellent written and verbal communication skills. Fluency in English is essential.
- Sales Acumen: Strong understanding of outbound sales techniques, lead nurturing, and CRM systems
- Technical Skills: Proficiency with CRM software (e.g., Salesforce, HubSpot) and prospecting tools (e.g., LinkedIn Sales Navigator).
- Organizational Skills: Strong ability to manage multiple leads, follow-ups, and client interactions simultaneously.
- Self-Motivation: Self-starter with a proactive approach to achieving goals and overcoming obstacles.