Job Title: GT Channel Manager - Laos
Location: Vientiane, Laos
Function: Customer Business Development (CBD)
 

At Unilever, we believe in making sustainable living commonplace. With some of the world's most loved brands including Dove, Sunsilk, Lux, Pond's, Vaseline, Knorr, and Breeze, we reach billions of consumers every day across more than 190 countries.

We are looking for a commercially driven GT Channel Manager to lead channel growth and execution excellence in Laos. This role is ideal for someone who enjoys turning strategy into action, working cross-functionally, and driving business growth through strong channel management and market execution.

What You'll Do

• Lead the development and execution of channel strategies for the Laos market, with a strong focus on General Trade.
• Translate category growth plans into actionable channel initiatives that drive sales, market share, distribution, and profitability.
• Monitor channel performance, including sell-in, sell-out, distribution, and market share, and identify opportunities for growth.
• Manage and optimize trade investments, including BMI and Trade Terms Spending (TTS), ensuring strong ROI and budget compliance.
• Partner closely with Category, CSP, CD Excellence, and Field Sales teams to bring plans to life in the market.
• Drive execution excellence through Perfect Store implementation, promotional activations, and in-store visibility programs.
• Analyze sales data, shopper insights, competitor activity, and market trends to support business decisions and improve performance.
• Leverage digital and data-driven tools to improve channel effectiveness and execution quality.
• Build future-ready capabilities and champion continuous improvement across the channel team.

What We're Looking For

• 3-5 years of experience in Trade Marketing, Channel Management, Sales, Customer Development, or a related FMCG commercial role.
• Strong understanding of General Trade channel dynamics and route-to-market strategies.
• Proven experience in developing and executing channel plans that deliver business results.
• Strong commercial and financial acumen, with experience managing trade investments and budgets.
• Excellent analytical, problem-solving, and stakeholder management skills.
• Ability to work effectively across multiple functions and influence without authority.
• Experience with Perfect Store and field sales execution is an advantage.
• Familiarity with digital and AI-enabled tools is a plus.
• Growth mindset, strong ownership, and a passion for winning in the marketplace.