Job Description

Job Description:

• Design, develop and implement digital strategy to manage all aspects of our digital channels and content.

• Improve existing content, identify content optimization opportunities, create marketing material, perform outreach to grow our backlink profile, and work on other specific projects to drive SEO, traffic, and online conversion growth.

• Optimize the company’s digital marketing channels to communicate branding and marketing campaigns, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Pay-Per-Click (PPC) Marketing.

• Take actions to improve conversion rate and ensure all landing pages meet the search intent of our users.

• Monitor up-to-date consumer and societal trends to successfully implement the latest digital marketing best practices and technologies and evaluate customers' attitudes, feelings, and receptiveness towards our brand, products, and services.

• Maintain a digital marketing budget efficiently and intelligently.

• Track main KPIs and report on the impact of the actions taken.

• Liaise with the product development team, visual/creative designers, and product curators to create marketing collaterals and execute campaigns.

• Create digital media marketing strategies and campaigns to promote products and services on various social media channels, increasing customer engagement and enhancing brand awareness in the space.

Job Requirements:

• 2-4 years of experience in SEO and CRO, preferably in commercial/corporate roles.

• Strong knowledge of Google Analytics, Google Search Console, and SEO tools like SEMrush, Ahrefs, or Moz.

• Experience with website optimization tools for CRO like Optimizely, Hotjar, Microsoft Clarity or Google Optimize.

• Basic understanding of JavaScript and HTML/CSS is a plus.

• Analytical mindset with strong problem-solving skills.

• A team player with, ability to collaborate cross-functionally with different teams.

• Strong communication and reporting skills.