Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

Do what you love. Love what you do.

At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.

About the Role

Job Description

Workday Education is an innovative part of our Customer Experience (CX) organization focused on training our customers, employees and partners. We're looking for a senior marketing professional with a track record of success growing a commercial training or professional services business, ideally within a cloud software company.

 

You will join our education leadership team and own the marketing strategies and execution that support our substantial P&L and double-digit growth. You will regularly collaborate with our leaders of Business Development, Content, Operations and Delivery within Workday Education and across Workday with key roles in Marketing, Sales and Products.

 

You will combine your startup experience successfully wearing many hats and getting things done with your larger company experience successfully navigating and leveraging corporate and field functions. You are as comfortable and good at developing strategy as you are a data sheet, doing what it takes to make the most of precious time and limited resources.

 

You trust your well-honed instincts, know how to support them with rigorous and insightful analysis of credible data, and whenever in doubt do the work to understand and articulate what customers really think. You know how to positively speak up and be bold, challenging yourself and everyone else to realize their potential while keeping things productive and fun.

Your responsibilities include:

• Developing and executing direct and indirect marketing and selling strategies and related programs that enable Workday Education to exceed their financial targets and P&L objectives

• Understanding and creatively amplifying the momentum of existing offerings and programs by improving what, where, when and how we share customer success

• Engaging with our customers and stakeholders to understand and clarify the need, affirm the solution, and expertly craft and communicate the corresponding story of compelling value

• Collaborating with Workday Education and key leadership and specifically our business development function and global theatres to clarify and prioritize competing market opportunities, craft and test the strategies and execute and scale the programs that drive innovation and growth with urgency

• Creating and/or providing direction for a wide range of content to support our internal field teams and customers (communications, presentations, promotions, collateral, etc.) 

• Ensuring our customers and prospective customers clearly understand and act to leverage training to make the most of their Workday offerings and investments

• Ensuring success with all the above by creating clarity, urgency, and accountability via an event-driven approach to commitments.

About You

Basic Qualifications:

• 12+ years of related marketing experience preferably for a cloud-based software/solution company.

• Experience working in a Commercial Training / Professional Services environment in both large and startup company highly desirable.

• Proven experience mapping and delivering Digital Marketing strategies, deliverables, and related performance metrics to achieve growth and P&L objectives.

• Ability to conceive, drive, and deliver multiple marketing programs simultaneously on time while achieving or exceeding business goals.

• Track record of executing run rate programs as well as delivering creative, original thinking that create break-through opportunities.

• Demonstrated ability to collaborate with and lead cross-functional (often matrixed) teams while fostering strong working relationships.

• Strong analytical and demonstrated problem solving skills; proven ability to identify trends, develop strategies, and implement solutions.

• Experience in directing and analyzing the success of  campaigns using Salesforce, Tableau, Adobe or Marketo.

Other Qualifications:

• Excellent interpersonal, verbal and written communication skills, including the ability to effectively present to a wide range of audiences of various sizes and engage customers.

• Bachelor's degree; MBA is a plus.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

 

Primary Location Base Pay Range: $144,000 USD - $216,000 USD

 

Additional US Location(s) Base Pay Range: $127,500 USD - $216,000 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!