• Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.​

• Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.​

• Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.​

• Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting-edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.​
  We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity.​
  Let’s build a better future together!

The Practice – A Brief Sketch The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.

The Customer Data Platform Manager is a mid-level position within the Marketing transformation vertical of Accenture GN Song.

The key responsibilities as Customer Data Platform Manager will include the following:

· Exhibit a strong understanding of Customer Data Platforms (CDPs) and modern data management practices to support the assessment of a client’s current MarTech and Data ecosystem. Contribute strategic recommendations that enhance platform utilization and business impact through defined use cases.

· Lead cross-functional teams to gather and interpret business requirements, supporting the development of data strategies that enable effective customer segmentation, personalization, and activation across digital channels.

· Ability to identify key data sources and design strategies for enriching customer profiles within the CDP and identifying & prioritizing of use cases across various marketing and engagement platforms.

· Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation).

· Identify & Work with technology vendors, client IT and business teams, compliance, and marketing agencies to help define scope to deliver of solutions that align with client needs. Lead coordinating efforts across these stakeholders to ensure successful implementation.

· Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform – RT CDP and work with partners to leverage various data management capabilities offered these solutions.

· Understand and convey the impact of regulations like CCPA, GDPR and client’s own internal or industry regulation on data gathering and management. Should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels.

· Understand and design integrations (including API based/ file-based integrations) b/w tools/platforms of different vendors/ MarTech/AdTech components/ data sources.

· Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients. Propose and conduct pilots as needed.

· Develop and manage a team of CDP specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc.

· Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the Martech, CDP and other digital marketing platform space.

Key Skills:

· Excellent oral and written communication skills

· Creating and maintaining client relationships

· Strong understanding of Marketing processes, data management, data strategy, data integration, marketing & Advertising technologies and their integrations with other technologies

· Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.

· Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

In addition, to excel at the role, you will also need to have:

· An ability to work with the leadership to support business development and thought leadership.

· Strong communication and presentation skills to share the perfect pitch with key stakeholders.

· Strong client handling skills to develop, manage and deepen relationships with key stakeholders.

· Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.

· Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.

· Ability to work effectively in a remote, virtual, global environment.

· Ability to work in a fast paced and unstructured environment.

· Ability to learn new and understand new tools/solutions.

· Identify new opportunities, develop solutions and own proposals end to end.

· Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.

​​

Your experience counts!

• Mandatory: Bachelor’s degree completed; MBA is highly desirable​

• Mandatory: Advanced level of English​

• Availability to travel may be required.

• Proven working experience (8+ Years) in Marketing and digital data management/ audience management with tools like Adobe experience platform (RT CDP), Oracle unity, Salesforce DataCloud, Tealium etc. and relevant marketing technology solutions (including implementations), particularly within the industry (E-Commerce, Retail, Telecom, Pharma, Banking etc.)

• Profile & segmentation: Experience building Data management platform capability preferably with tools like Adobe Audience Manager to generate profiles & segments for onsite and paid media activation.

• Data Partnerships: Identify and build capabilities that enable access to 2nd as well as 3rd party data for activation. This may typically include building secure 2nd party data exchange and activation capabilities, partnership automation platforms, etc.

• Analytics & Insights: Experience with CDP inbuilt analytics and modelling capabilities to drive insights/ enriched profiles. Experience of integrating external model outputs into the CDPs.

• MarTech ecosystem: Able to guide and deliver integration of customer profiles and segmentation across MarTech tools like SFMC, Google 360, Adobe Marketing cloud, Real time interaction management tools, Sprinklr for social media, etc. to build end to end customer focused MarTech stack.

• Experience in ad tech & web/app analytics & their implementations such as cross device and omnichannel consumer experience, paid media (E.g. DSPs, Google, FB etc.) and owned media platform integrations, web/app analytics tools, Omniture, campaign tracking & attribution tools, firebase, Appsflyer also beneficial.

• Working knowledge of ad serving tools, programmatic channels, tag management platforms (GTM, Launch, Tealium etc.)

• Experience working with ad platforms and should have knowledge of API integrations.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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Creemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. Nuestra rica diversidad nos hace más innovadores, competitivos y creativos, lo que nos ayuda a servir mejor a nuestros clientes y comunidades.