Propósito del rol

El Experience Design & Omnichannel Orchestrator Lead será responsable de diseñar y planificar los recorridos de usuario en campañas, activando y escalando nuevos canales, definiendo estrategias de canal y midiendo su efectividad para ofrecer una experiencia omnicanal óptima. Además, liderará un equipo de 1 a 3 personas, promoviendo un enfoque innovador y centrado en el cliente.

Responsabilidades

• Diseñar y optimizar recorridos de usuario en campañas, asegurando una experiencia holística y efectiva.
• Definir y ejecutar estrategias omnicanal basadas en datos y preferencias del cliente.
• Analizar la experiencia del cliente y desarrollar estrategias de mejora continua.
• Monitorear y optimizar la interacción en plataformas digitales y físicas para garantizar coherencia y efectividad.
• Identificar y escalar nuevos canales de comunicación según las tendencias y necesidades del cliente.
• Colaborar con equipos multifuncionales para asegurar la integración de estrategias y herramientas digitales.

Calificaciones

• Titulo de grado universitario en Ingeniería Industrial, Marketing, Lic. en Administración o  disciplinas afines. 
• 5+ años en marketing digital, gestión de marca, experiencia del cliente, engagement omnicanal o Product Management de productos digitales o consultoría en estrategia.
• Experiencia en gestión de campañas y estrategia de canales (email, redes sociales, chatbots, entre otros) y habilidades de project management e innovación digital.
• Conocimientos en analítica de clientes y mapeo de customer journey.
• Habilidad en el uso de herramientas de automatización y CRM (SFMC, Pardot, Veeva, Salesforce, Google Analytics).
• Capacidad de liderazgo y gestión de equipos.
• Valoramos proactividad, espíritu emprendedor y mucho change management para influenciar e impactar en la transformación digital.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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