Product Marketing Manager – Digital Channels

Country: Portugal

Localização: Lisboa

Descrição Geral da Função
We are seeking an experienced and results-driven Product Marketing Manager to join our Digital Channels team. This role focuses on driving growth and engagement by aligning product development with customer needs and delivering compelling go-to-market strategies for our fintech-focused digital products. As a bridge between the product, marketing, and sales teams, you’ll be instrumental in defining our value proposition, improving user acquisition, and enhancing customer retention through data-driven campaigns and initiatives. 

Principais Responsabilidades

• Market Research & Positioning: Conduct market research to identify customer needs, trends, and competitive dynamics, ensuring our digital offerings are uniquely positioned to succeed in the fintech space.
   

• Go-to-Market Strategy: Develop and execute go-to-market plans for new features and initiatives, ensuring seamless communication and alignment across product, marketing, and sales teams.  

• Product Messaging & Value Proposition: Create clear, compelling product messaging and positioning that resonates with target audiences, driving differentiation and adoption.  

• Customer Insights: Analyze customer behavior and feedback to uncover actionable insights, ensuring product marketing efforts align with user needs and pain points.  

• Cross-Functional Collaboration: Partner closely with Product Managers, Data Analysts, Brand Manager, Marketing and sales, Designers, and Engineering teams to craft cohesive product narratives and ensure alignment between product development and marketing strategies.  

• Campaign Development: Design and execute marketing campaigns that highlight key product features, driving engagement and conversion across digital channels.  

• Performance Measurement: Track and report on campaign performance, leveraging data to refine strategies and maximize ROI.  

 
Requisitos

• Experience: 3-5 years of experience in product marketing, preferably in a fintech or digital-first environment.  

• Strategic Thinking: Strong understanding of go-to-market strategies and product lifecycle management, with experience driving successful launches and campaigns.  

• Customer-Centric Approach: Deep empathy for users, with the ability to translate customer insights into impactful marketing strategies.  

• Data-Driven Decision-Making: Proficiency in using analytics tools to assess performance, identify opportunities, and optimize marketing efforts.  

• Collaboration Skills: Excellent communication and interpersonal skills, with a track record of working effectively in cross-functional teams.  

• Creativity & Innovation: A creative mindset, capable of crafting compelling narratives and finding new ways to engage audiences in the competitive fintech space.  

• Education: Bachelor’s degree in Marketing, Business, or a related field. MBA or equivalent experience is a plus.  

Sobre nós

No Santander cada um de nós é “Risk Pro”. Isto significa ter a responsabilidade pessoal de identificar, avaliar, gerir e reportar eventuais riscos para o banco decorrentes do desempenho das nossas funções. Vamos dar-te o conhecimento e as ferramentas para seres Risk Pro em todas as situações. Esta cultura de riscos é fundamental para o Santander Way, a nossa forma de trabalhar.

O Banco dispõe, nos termos do previsto na Lei nº 93/2021 de 20 de dezembro, de um canal de denúncias – Canal Aberto, acessível através do link https://secure.ethicspoint.eu/domain/media/pteu/gui/105862/index.html