As the Digital Analyst, you’ll be the Subject Matter Expert (SME) in digital analytics, personalisation, tag management, and customer journey optimisation. Initially, you’ll develop and implement a tag management strategy to enable personalised experiences across 7-Eleven’s digital platforms, driving business growth.

Over time, you'll define and implement digital analytics to enhance customer journeys and contribute to the wider digital data strategy to support across the wider enterprise.

What You’ll Do:

The longer term focus will be to engage with a stakeholders across the business to identify opportunities to capture and leverage digital analytics to support with growth and optimisation of initiatives beyond loyalty such as ecommerce, paid media optimisation, and store productivity.

• Develop and lead a tag management strategy to support customer journeys and insights.
• Define and implement digital product analytics to measure and enhance the digital experience.
• Identify and recommend analytics requirements to drive personalisation and key customer outcomes.
• Build dashboards and reports to track digital product performance.
• Inform and influence the digital data strategy, ensuring alignment with business goals.
• Partner with internal and external stakeholders to uncover insights and optimise digital experiences.

Key Skills & Qualifications:

• Expertise in tag management and digital analytics tools (e.g., Tealium IQ, (or other TMS) Adobe Analytics,).
• Strong understanding of digital customer journeys and personalisation.
• Ability to interpret data and translate insights into action.
• Strong collaboration and stakeholder management skills.
• Experience with operational reporting and measurement.

Desirable Experience:

• Knowledge of MarTech platforms and CRM integration.
• Experience in audience segmentation and targeted marketing.
• Background in loyalty and personalisation initiatives.

At 7-Eleven our people are at the heart of everything we do. We are committed to creating a workplace that fosters inclusion and celebrates diversity. We strive to make every single 7-Eleven team member feel heard, valued, and respected no matter who they are or what diverse characteristics reflect their unique identity. We are proud to be a Diversity Council Australia Inclusive Employer 2024-2025 and Bronze Accredited with the Australian Workplace Equity Index.

At 7-Eleven, we are committed to ensuring that all prospective employees have the opportunity to perform at their best throughout our recruitment process. If you require any adjustments to support an inclusive and accessible experience, please contact us for a confidential discussion at peoplesupport@7eleven.com.au

** Please note, this email is strictly for adjustment requests related to the recruitment process. Other inquiries sent to this mailbox will not be actioned.**

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