Senior Manager, North America Field Marketing 

As a Senior Manager, North America Field Marketing, you will be responsible for developing and executing localized marketing strategies that drive both new business pipeline and customer expansion. This role requires a marketer with expertise in B2B SaaS to lead field marketing campaigns, build strong regional communities, and execute innovative events. You will adapt global programs to fit the specific needs of the North American market, while partnering with sales and regional teams to pioneer new approaches for driving growth.

 

Responsibilities

• Partner with sales leadership and stakeholders to develop and execute a differentiated marketing strategy for North America.
• Build and manage marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth.
• Develop and execute 1:1, 1-many, and industry-specific marketing programs, both virtual and in-person, to drive demand generation and pipeline contribution.
• Collaborate with Sales, Partner Marketing, and Regional Partner Account Managers to drive new logo acquisition through channel partners.
• Act as the primary marketing resource for regional Sales and Sales Engineering teams, ensuring alignment on objectives and strategies.
• Lead the North America field marketing team, including resource management, hiring, mentorship, and performance management.
• Continuously track and report on program performance, adjusting plans using data insights to optimize results.
• Manage budget, ensuring effective allocation of resources while strategically optimizing spend to maximize ROI and align with broader business goals.

Required Qualifications and Skills

• 7+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth in North America.
• Ability to adapt to the dynamic nature of a growth company and its evolving priorities.
• Strong problem-solving and analytical skills, using data to measure and optimize campaign performance and ROI.
• Expertise in managing marketing budgets to maximize ROI and drive efficiency.
• Proficient in marketing platforms such as Salesforce, Marketo, and 6Sense, as well as G-suite, Slack, and other communication tools.

 

About Us

Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com.

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The expected annual base salary range for this position is $120,000 - $163,000. Compensation varies based on a variety of factors which include (but aren’t limited to) role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards. 

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