Who We Are

Invitation Homes is a fast-paced evolving publicly traded REIT that is pioneering a new industry with over 80,000 single family rental homes and a market capitalization of over $25 billion. We are a team of more than 1,400 associates who come from all walks of life. We call different communities “home,” but our shared values bind us together. Invitation Homes is a place where possibility lives.

Job Summary

The Marketing Director plays a pivotal role on the Resident Acquisition team, reporting directly to the VP of Marketing. This strategic position involves spearheading and executing initiatives to elevate our customer acquisition efforts, with a particular focus on strategic initiatives such as Build-to-Rent (BTR) and third property management.  We are seeking a dynamic and strategic marketing leader with deep expertise in digital marketing, performance-driven acquisition strategies, and a strong understanding of operational drivers to develop and execute comprehensive resident acquisition strategies. This individual will play a critical role in advancing corporate objectives, optimizing marketing performance, and ensuring leasing targets and occupancy goals are met.  This role requires cross-functional collaboration with teams across Investment Management Group (IMG), Operations, Leasing and Property Management, and Marketing. The ideal candidate has a proven track record of using digital channels, data analytics, and automation to drive lead generation, optimize conversions, and execute high-impact marketing campaigns to for growth.

What You’ll Do

• Evaluate, develop, and implement strategic marketing plans tailored to new customer acquisition opportunities.  Ensure alignment with our brand, resonate with our target audience, and continuous improvement in both processes and technologies within our marketing playbook.   
• Lead and develop data-driven marketing strategies to drive resident acquisition for Communities leveraging paid media, SEO, SEM and marketing automation to optimize conversion rates. 
• Maintain a comprehensive understanding of operational drivers within property management and utilize it to inform day-to-day business insights and recommended actions that drive resident acquisition efforts. Serve as the primary resident acquisition liaison to operations and IMG teams.    
• Develop and enhance cohesive leasing communication strategy across web, text and AI, ensuring consistent, high-impact messaging that enhances engagement and drives conversion among prospective residents.
• Manage, develop and mentor Marketing associate, providing coaching, guidance and professional development opportunities to foster a high-performing team culture.  
• Maintain a profound understanding of prospect and resident behaviors, market insights, and operational dynamics to drive informed decision-making and support ongoing business growth.
• Lead and contribute to special strategic projects and programs.

Who We’re Looking For

• Bachelor's degree in marketing or related field with a proven track record of 10+ years in marketing, strategy and/or customer acquisition.
• Strategic thinker with strong project management skills, attention to detail and ability to manage multiple projects at once.
• Track record of delivering results in a fast-paced environment.
• Significant experience in collaboration with internal teams, ability to influence without authority.
• Leadership experience including team development.
• Expertise in leading integrated, multi-channel consumer marketing initiative.

Skills/Specialized Knowledge

• Strategic thinker skilled in developing solutions for creative challenges, building relationships and influencing stakeholders.
• Creative thinker with a passion for driving innovative digital marketing strategies throughout the digital decision journey for prospects.
• Excellent communication skills, both written and verbal, with ability to influence without direct authority.
• Strong leadership and project management skills with the ability to meet deadlines in a cross-functional environment.
• Excels with data analytics to inform insights, measure performance and drive improvements and recommendations.
• Strong relationship builder and interpersonal skills, exhibiting a collaborative team-player mindset.
• Creative thinker with a passion for driving innovation marketing plans throughout digital decision journey for prospects.
• Ability to thrive in fast-paced, self-directed entrepreneurial environment.

Why Invitation Homes

We stand for flexibility, opportunity, and a home that people can make their own. It’s as true for our associates as it is for our residents. Just like we help our residents live freer, we liberate our associates’ careers, too. Our associates know that at Invitation Homes goals matter, potential is unlocked, and careers thrive. Invitation Homes isn’t just a workplace it is a possibility place. Invitation Homes offers the below to each new associate:

• Competitive pay and an annual bonus program for all associates
• Generous paid time off plans including vacation accrual, sick time, volunteer time, and standard and floating holidays
• 401k with matching company contributions
• Awesome work environment with casual dress
• Team events and gatherings

Salary Range

$98,775.00 - $171,210.00

Compensation and Benefits

To attract and retain top talent, we're pleased to offer competitive compensation and benefits, including:

• Annual bonus program

• Health, dental, vision, and life insurance

• Long-term and short-term disability insurance

• Generous paid time off plans include vacation accrual, sick time, standard holidays and floating holidays

• 401(k) with company matching contributions

• Awesome work environment with casual dress

• Team events and gatherings (Pre- and Post-Covid)

Invitation Homes is an equal opportunity employer committed to fostering a diverse, inclusive and innovative environment with the best associates. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status or any other factor protected by applicable federal, state or local law. If you have a disability or special need that requires accommodation, please contact us at humanresources@invitationhomes.com.

To all recruitment agencies: Invitation Homes does not accept agency resumes.  Please do not forward resumes to Invitation Homes employees.  Invitation Homes is not responsible for any fees related to unsolicited resumes. 

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