Position Summary

Lead and own Samsung’s holistic marketing strategy to build brand equity, accelerate product growth, drive integrated communications, and ensure commercial success across global markets. Partner with cross-functional teams, global HQ, regional offices, agencies, and channel partners to deliver best-in-class marketing outcomes.

Role and Responsibilities

Brand & Integrated Marketing Strategy

• Define and lead the global brand marketing strategy, ensuring alignment with Samsung’s global brand identity and business priorities.

• Lead integrated marketing communications (ATL, BTL, digital, PR, retail, trade & events) to ensure consistent messaging across all markets and channels.

• Oversee end-to-end campaign execution (brief → creative → production → rollout → evaluation)

• Ensure consistency with Samsung's global brand guidelines

• Drive market and consumer insights to inform strategy, execution, and performance optimization.

• Ensure premium and consistent brand positioning across all consumer touchpoints

• Develop an annual and quarterly campaign roadmap aligned with product priorities

• Translate product strategy into strong consumer-facing campaign concepts

• Translate Product GTM strategy into impactful communication plans

Digital, Media, CRM & E-Commerce Performance

• Develop full-funnel media strategy (Awareness → Consideration → Conversion)

• Oversee media planning and buying across TV, OOH, Digital and Performance

• Define and execute influencer/KOL strategy and performance tracking

• Lead CRM strategy, including segmentation, loyalty and personalized engagement

• Own Samsung E-store performance (Traffic, Conversion, Revenue, integration)

• Optimize marketing budget allocation to maximize ROI / ROAS and customer lifetime value

Skills and Qualifications

• Degree in Business Administration or related fields

• 8-12 years of marketing leadership experience in Mobile OR Consumer Electronics / tech marketing management/product marketing experience, preferably proven experience in competitive companies or other related customer driven organizations.

• Demonstrated ability to set clear expectations and communicate effectively

• Proven track record of success in sales and marketing environment, strong planning and organizational skills

• High Customer orientation:  recognition and credibility with the customer as a trusted, collaborative and productive partner.

• Strategic thinking and able to execute to operation task, in-depth knowledge of corporate market needs and skilled in addressing them.

• Good Attitude with ability to perform well under high pressure

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