Are you passionate about creating impactful marketing campaigns that raise disease awareness and improve public health? If so, we have an exciting opportunity for you!

About the Role:

As Customer Marketing Manager - Patient Empowerment, you will:

Develop and execute health awareness campaigns to educate and engage the public.
Manage resource allocation based on customer insights.
Collaborate closely with brand teams to align disease awareness efforts.

Key responsibilities:

• Develop and execute disease awareness campaigns on Zalo, social media, SEO and SEM platforms, crafting compelling content to educate and engage the target audience.
• Optimize the current digital platform, website and explore new avenues like apps to expand our disease awareness reach.
• Harmonize the disease awareness journey from online to offline, ensuring a seamless and impactful experience.
• Collaborate closely with the brand team to align disease awareness efforts across multiple brands and achieve our disease awareness objectives.
• Plan and execute disease awareness campaigns with precision, tracking and analyzing key performance indicators to ensure success.
• Showcase creativity in content creation that adheres to brand communication guidelines, GSK policies and local laws and regulations while effectively promoting disease awareness.
• Leverage operational analytics to assess the effectiveness of disease awareness campaigns on different digital channels and respond accordingly to drive maximum engagement.
• Manage allocated resources and budgets for disease awareness initiatives, optimizing their impact across various digital platforms.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in Marketing, Business, or a related field. Master's degree preferred.
• Local language required for the role (Vietnamese). Proficiency in English communication.
• Minimum of 05 years of experience in a brand management or senior digital marketing role.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Proven track record of developing and executing successful disease awareness campaigns through various digital channels.
• Proficiency in optimizing digital platforms and exploring new opportunities to raise awareness.
• Excellent project management skills, ensuring well-planned and executed campaigns with measurable results.
• Experience in utilizing Zalo, social media, SEO, and SEM effectively.

*Li-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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