Director of Lifecycle Marketing

Posted:
11/7/2024, 4:47:11 AM

Location(s):
Virginia, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

[solidcore] is seeking a passionate and strategic Director of Lifecycle Marketing to join our growing team. Reporting to the Vice President of Marketing, the Director of Lifecycle Marketing will lead the strategy and execution of comprehensive client journey initiatives to enhance client engagement, retention, and reactivation. This individual will be responsible for developing end-to-end client lifecycle strategies, overseeing CRM and CDP management, and collaborating with cross-functional teams to drive meaningful interactions and maximize lifetime value.

The Director of Lifecycle Marketing will work closely with sales, studio teams, product, and creative teams to implement data-driven marketing campaigns that align with [solidcore]’s mission and brand identity. The ideal candidate thrives in a dynamic, fast-paced environment, demonstrates exceptional leadership, and is adept at balancing strategic vision with hands-on execution.