Who We Are:

IMG Licensing represents world-class brands, talent, entertainment franchises, and institutions, building global consumer-product partnerships that unlock marketing, retail, and revenue opportunities. Our portfolio spans the gaming and entertainment ecosystem, with major IPs including Epic Games (Fortnite, Rocket League), Lionsgate Films (John Wick, The Hunger Games, Saw), Dolly Parton, Rovio (Angry Birds), Ubisoft, and more. As part of the WME Group ecosystem, we create some of culture’s most iconic moments and experiences by connecting top artists, creators, brands, and platforms.

 

WME Group is a global network of businesses representing the world’s leading talent, intellectual property and brands. WME Group includes the pre-eminent talent agency WME, marketing agency 160over90, brand-licensing specialist IMG Licensing and unscripted content leader Pantheon Media Group.

 

The Role:

We’re looking for a Sr. Director, Retail Development, to lead retail sales and development across the IMG portfolio, with an emphasis on entertainment and gaming properties. This role is focused on building and leveraging senior-level buyer relationships and decision makers, to drive incremental space, features, and retail programs across all channels.

 

This is a high-impact, highly visible position that combines retail sales leadership, strategic planning, and hands-on execution. You will partner closely with Licensing, clients, and internal stakeholders to translate licensor priorities, key franchise moments, and retail insights into measurable commercial outcomes.

 

The ideal candidate is both a strategist and an operator who can navigate a complex, fast-paced retail environment while advancing scalable programs that expand shelf presence, amplify retail marketing, and drive revenue growth across multiple accounts.

 

What You’ll Do

• Lead retail sales and development across the IMG portfolio, focused on driving incremental shelf space, features, and expanded placement across all channels.

• Own and maintain senior-level relationships with retail buyers, DMMs, and departmental leadership, serving as a trusted commercial partner.

• Partner closely with Licensing and client teams to align licensor priorities and key franchise moments with retail opportunities.

• Drive incremental retail programs beyond base assortment, including features, exclusives, promotions, and seasonal moments.

• Collaborate with retailers, licensing teams, client teams, and licensees to activate programs across mass, specialty, e-commerce, and emerging channels.

• Capture and synthesize retail feedback across accounts, translating insight into actionable recommendations and execution plans.

• Deliver ongoing retail performance insights and strategic recommendations to optimize portfolio growth.

You Have These:

• 10–15 years of experience overall across licensing and consumer products, with a minimum of 10 years focused on retail sales and development, ideally within entertainment, gaming, or adjacent genres.

• Deep, established relationships with national and specialty retail buyers and merchant leadership.

• Proven ability to drive incremental space, features, and retail programs tied to brand and franchise priorities.

• Strong commercial judgment, organizational rigor, and comfort operating in a fast-moving, high-expectation environment.

• Clear, confident communication style with executive presence and strong cross-functional partnership instincts.

• A resourceful, level-headed problem solver who thrives under pressure and takes ownership from start to finish.

How we work: 

WME Group is at the center of sports, media, entertainment, and fashion and is a relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

 

Don’t meet every single requirement? We’re dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway. You may be the right candidate for this or another opportunity.

Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum:

$120,000 annually (minimum will not fall below the applicable state/local minimum salary thresholds)

Hiring Rate Maximum:

$160,000 annually

IMG Licensing is an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.