PRINCIPAL RESPONSIBILITIES: (Include but not limited to :)
Main Responsibilities

• Actively develop new marketing partnership strategic that meet business KPIs for lead generation with a suitable Cost per Lead (CPL) and lead quantity as determined by Call Centers.

• Continually analyze marketing partnership performance to optimize marketing spend providing a high ROI on all activities.

• Create strong marketing collateral and content that meet brand guidelines while achieving desired results.

• Work collaboratively with all marketing teams to ensure knowledge and best practice is shared.

• Build and enhance customer relationships through joint business plans, understanding customer business drivers, foreseeing future needs and providing win/win solutions.

• Develop and maintain an active pipeline of marketing activities for short term, mid-term and long-term growth.

• Develop tailor-made and innovative partnership strategies and tactics for identifying, cultivating, soliciting and stewarding a portfolio of marketing campaigns that utilize an array of marketing channels.

• Strategically target new audiences based on propensity to purchase the IHC vacation ownership product.

• Prepare and present proposals to stakeholders that improve customer experiences from a marketing perspective including visitor interactions, system improvements, and to achieve an overall high level of memorable experiences to our guests and members

• Innovation & Project Coordination:

• Display innovation through inspiring, creating and improving processes and products.

• Assist IHC Marketing Director with administration and coordination of marketing collateral, campaigns and projects.

• Leadership:

• Display leadership values by ensuring effective communication and respecting your peers and managers. Support others within the team and empower each other wherever possible.

• Show integrity in all aspects of the position by doing the right thing, taking responsibility and delivering on the promise.

KEY POSITION CRITERIA:

• A minimum of 3 years related experience with proven expertise in marketing.

• Experience with design and implementation of business development strategy with a high level of technical and professional skill and knowledge in marketing programs and strategy.

• Experience using a variety of Marketing platforms including Facebook Business Manager, Google Ads, basic website html coding, design programs (Adobe / Canva), and Microsoft programs (Word, Excel, Powerpoint). Added bonus if experience using Salesforce or Merlin CRM.

• Excellent interpersonal skills, including persuasive abilities, effective listening, diplomacy and tact, team-playing with demonstrated success in dealing with corporates.

• Excellent organizational and communication skills both spoken and written. With a superb attention to detail.

• Mature, charismatic personality possessing the style, stature, leadership and diplomacy required to work effectively with all teams, stakeholders and business leaders.

• Ability to work independently but also operate efficiently and effectively within a collaborative team environment.

• Experience in building compelling customer proposals, business reviews and plans

• Ability to travel inter/ intra state and internationally when required