Senior Professional, Brand Marketing, Men's Lifestyle

Posted:
11/24/2024, 8:18:28 PM

Location(s):
North Holland, Netherlands ⋅ Hilversum, North Holland, Netherlands

Experience Level(s):
Senior

Field(s):
Growth & Marketing

WHO YOU WILL WORK WITH
As the EMEA Senior Professional Brand Marketing, Men’s Sportswear, you will report directly into the EMEA Senior Manager, Brand Management, Men’s Sportswear.You will work alongside a team of other EMEA Brand management directors, Lead & Senior Professionals, and Specialists who with you, will collectively build the future of Nike Sportswear brought to life in the EMEA. You will collaborate with teammates across the Nike Consumer construct in the Women’s and Kid’s teams and other marketing fuynctional partners supporting an integrated sportswear offence serving the athletes* of EMEA day in and day out.

WHO WE ARE LOOKING FOR

The candidate needs to bring a depth of experience within Brand Management and Marketing, deep understanding of the Sport & Sport Culture Consumer landscape, Media and Digital platforms. Enterprise Thinking. Proven ability to drive and deliver results. Proven ability to collaborate, to build, support and inspire teams.

  • Embody Nike D&I values and Maxims (guiding principles), always.

  • Deep Brand and/or brand functional management, with ideally a strong focus on cross functional marketing and a minimum of 5 years’ experience in the field.

  • Brand Management - Develops the strategy and delivers timely & effective execution of seasonal Marketing Plans through extensive cross-functional collaboration involving other the marketing functions such as Digital Marketing, Brand Creative, Energy, Comms & Sports Marketing and other relevant Functions such as merchandising and MPU’S. 

  • Proven ability to think Consumer First and creates strategies that leverage competitive advantages and emerging trends.

  • Communicate clear vision that motivates others to action. Ensures that others understand how their efforts and contributions make a positive difference.

  • Collaborate & Support the City Sportswear leads where needed to drive execution of the Marketing Initiatives across the EMEA marketplace.

  • Manage resources to ensure financial and operational objectives are met with planning/finance teams. Responsible for mid-size projects and budgets.

  • Developing others be fostering an environment that encourages and enables others to build skills and develop their careers. Provides useful real-time coaching to others.

  • Embraces and leads change by coaching others in finding solution and accomplishing goals despite incomplete information. Embrace ambiguity and help the team adapt and remain productive.

  • Modern Consumerist - Ensure the consumer focus & product innovation is at the forefront of all planning and execution.  Strong understanding of the sport performance/sport culture dimension, + ability to connect with consumers through a sport and cultural lens 

  • Knowledge of and/or worked in EMEA marketplaces and cities

  • Core: Deep Consumer Connection, Brand Strategy & Planning skills

  • Art: Marketing Mix Modeling, Creativity and Inspiration

  • Science: Digital First Mindset, Product Knowledge, Sports & cultural knowledge

WHAT YOU WILL WORK ON

This role is responsible for playing a key part of the team that sets the strategic & seasonal direction for Men’s Sportswear across the priority opportunities of Air Max and the Look of Football. 
This person will support our seasonal offense as a critical member of the Consumer Construct Nike Sportswear team, working closely with Women’s (& Kid’s) Sportswear teams to build strategies & plans that support our key business drivers, while identifying opportunities and developing plans specific for how to grow the Men’s Sportswear business. 
This role will also be a key partner with other Marketing Functions (Retail Marketing, Digital Marketing, Energy Marketing, Sports Marketing, Integrated Media, Marketing Science & Analytics), as well as Global and City teams to coordinate and collaborate to drive efficiency & alignment for our marketing plans.

This job posting will be closed on the 3rd of December.
After that, we will share feedback to all applications and move forward with the shortlisted ones.
This role is available for relocation.