At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

Marketing Director

 

As a Content Strategy Lead, you own the content engine that fuels ELIP (Electrification - Installation Products) Canada’s growth, turning product expertise into high-performing digital content that drives distributor sell-out and contractor pull-through. You will set the content strategy, create standout content hands-on, and activate it across campaigns, launches, and our contractor community.

This role is contributing to the Electrification - Installation Product division of ABB and is located in Saint-Jean-sur-Richelieu.

The work model for the role is hybrid, with 2 days per week at the office.

Key responsibilities:

1 - Content strategy & planning

• Define and maintain the ELIP Canada content strategy aligned to business priorities and the 3-year marketing vision.
• Build and run the editorial calendar across web, email, social, distributor touchpoints, and community program communications.
• Establish content pillars, messaging frameworks, formats, and reuse rules (“create once, deploy many”).

2 - Hands-on content creation

• Write and edit high-impact content for: Campaigns and product launches (distributor + electrical contractor audiences), web and landing pages, email copy, social copy, product storytelling, community program content (education, how-to, use cases, engagement content)
• Translate technical input into clear customer value stories in partnership with Product Marketing.

3 - Campaign and launch enablement

• Create launch-ready content packages: key messages, narratives, asset copy sets, and channel-ready content variants.
• Partner with the Digital Marketing Lead to ensure content is optimized for digital performance (SEO/AEO basics, engagement, conversion intent).

4 - Governance, quality, and alignment

• Apply ABB brand voice and standards across all content.
• Collaborate closely with Marketing Ops for workflow alignment, approvals, and consistency.
• Ensure bilingual quality and localization readiness across deliverables (EN/FR).

 

Qualifications:

• Bilingual (English & French) – required (written and verbal). English is necessary to communicate with clients outside Quebec.
• 8–12+ years of experience in digital content, editorial, journalism, or communications (B2B preferred; industrial/technical a strong asset).
• Proven ability to build content strategy and execute hands-on at a senior level.
• Exceptional writing, editing, and storytelling skills; able to simplify complex technical topics.
• Strong understanding of digital channels and performance-driven content (web, email, social).
• Comfortable working cross-functionally with Product Marketing, Digital Marketing, and Sales stakeholders.
• Familiarity with SEO content practices, analytics basics, and content experimentation (preferred)
• Experience with CMS platforms and marketing automation environments (preferred)

Key competencies:

• Strategic thinking & customer focus
• Execution excellence & speed with quality
• Stakeholder management & collaboration
• Data-informed decision making
• Clear communication & storytelling
• Continuous improvement mindset

  

Employment Equity & Inclusion Statement (Canada)

ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:

• Women

• Indigenous Peoples

• Members of visible minorities

• Persons with disabilities

ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.